Jodi Ann Ray, CEO of the Texas Society of CPAs, talks about the efforts of TXCPA to create a better pipeline in the accounting profession that faces gaps with an upcoming retirement wave, including leveraging AI and other technology to drive growth and expand the advisory role of CPAs. She also acknowledges the need for more diversity and inclusion in the profession, including the rise of women in leadership roles, in her conversation with Gene Marks on Paychex THRIVE, a Business Podcast.

Topics Include:

00:00:00: Episode Preview

00:01:22: Introduction of Jodi Ann Ray

00:03:37: Discussion about variations between CPA groups

00:04:03: The role of CPAs in society

00:05:20: Discussion about the diversity in CPA groups

00:06:45: Discussion about female leadership in CPA groups

00:08:36: Services provided by Texas CPA society

00:09:25: Importance of advocacy by Texas Society of CPAs

00:12:38: What are the demographics of CPA firms in Texas

00:13:25: Recruitment solutions for CPA professionals

00:17:10: Opportunities in CPA profession

00:18:34: The versatility of the CPA profession

00:21:32: CPE credits

00:25:11: Impact of AI in the accounting profession

00:30:24: Wrap-up and thank you

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