Ivan McClellan is the Founder and CEO of Eight Seconds and the Eight Seconds Rodeo. Driven by a sense of purpose, his work has transformed the lives of these cowboys and influenced the western space. He has executed numerous campaigns for Wrangler, Tecovas, Boot Barn, Stetson, Ariat and many other brands highlighting the spectacular Black cowboys driving this culture forward. His background is working as Design Director for internationally renowned advertising firms, most recently AKQA. Working on activations for the U.S. National Soccer Team, Chicago Marathon, Nike, Adidas and more serve his ambition to create an innovative and premium rodeo product.