This special 5th episode of the H+K Health+Wellness podcast, People Not Patients, focuses on communications in the response to the novel coronavirus pandemic. 

David Bowen, H+K’s Global Head of Health and WPP Health Policy Lead, and London’s own lead behavioural scientist Dan Berry join Jess Walsh and Jessi Langsen for a conversation that we hope adds perspective and clarity to a loud, literally isolating time. 

Listen for:

• The role and core principles of communicating in a pandemic
• Effective behavioural messaging we can use to fight the spread of the novel coronavirus right now, tested by the H+K SMARTER team
• Notes on the generational blame game playing out in media
• How we respect vulnerable populations in communicating about COVID-19
• What this means for the conversation around vaccines
• Advice for re-thinking the words we use, including ‘social distancing’ and ‘social isolation’

Today, we’re all navigating a completely new health climate and the ways in which we’re talking to each other are more critical than ever. If you are experiencing symptoms, we encourage you to follow the advice of your local health authority.

On behalf of your hosts, we hope you continue to stay safe and take care of yourselves, your families, and your neighbours.