Victoria Azarian is the Chief Creative Officer at MKTG U.S. leading global lifestyle, entertainment, and sports marketing agency, working for brands including Diageo, FedEx, Nike, P&G, and Toyota. Azarian was named one of the “New Icons in Creativity” by Adweek in 2019. She also contributed to IBM’s 2019 Effie ‘5 for 50’ Award win. Her work for IBM Watson, The Thinking Dress, which debuted on the red carpet at the Met Gala 2016 outperformed fashion giants like Prada and Dolce & Gabbana. And now it is on permanent display in the Henry Ford Museum of innovation.