Today we're going to take a sneak peek into the life of Abigail Cruz, the Head of Social for THG’s Own Beauty Brands. Abigail leads the global strategy and implementation of over 25 social accounts, across a portfolio of nine beauty brands (and counting). Abigail has seven years of experience in the fashion and beauty industry, spanning from Sydney (her hometown) to London and now Manchester where she is currently based. Abigail enjoys real-life stories on social, curated feeds and going down the Reddit rabbit hole of threads.