Our guest today is Thomas Wakelin, Social Media Marketing Manager for Microsoft – responsible for the digital communication strategy across consumer, commercial, education, and developer audiences. Prior to this experience, Thomas has worked across multiple marketing agencies and publications, helping brands to better connect to customers across multiple industries. Working in partnership with brands such as Adobe, Amazon, Canon, D&AD, HP, and NFL, Thomas is particularly passionate about technology and helping brands to realize the power of building engaging community programs.