In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.

AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

Sep 13th, 2023 36m 6s

In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

Aug 30th, 2023 30m 34s

In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

Aug 16th, 2023 37m 43s

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.

Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

Aug 2nd, 2023 37m 18s

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.

Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

Aug 2nd, 2023 37m 18s

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.

Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education

Jul 19th, 2023 40m 15s

In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.

Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

Jul 5th, 2023 42m 59s

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx

Jun 21st, 2023 45m 34s

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.

A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond

Jun 7th, 2023 39m 48s

In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.

Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

May 24th, 2023 39m 48s

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

May 16th, 2023 44m 33s

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience

Apr 26th, 2023 43m 50s

In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

Omnichannel and Medical Affairs: What’s the Future?

Apr 12th, 2023 37m 40s

In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.

23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality

Mar 30th, 2023 37m 31s

In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.

Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

Mar 15th, 2023 43m 13s

In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

Mar 1st, 2023 37m 11s

In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.

“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It

Feb 15th, 2023 29m 28s

In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.

How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting

Feb 1st, 2023 37m 57s

In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of

Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster

Dec 29th, 2022 32m 6s

In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you ne

Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International

Dec 21st, 2022 38m 11s

In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch

How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia

Dec 7th, 2022 31m 38s

In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting

Nov 23rd, 2022 47m 11s

In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of

How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

Nov 9th, 2022 40m 47s

In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episo