Are Better Headlines Just What the Doctor Ordered?Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community. Questions/Topics of DiscussionWhy should anyone care about physicians reading clinical news?Medical publishing and journals are booth booming. How are doctors managing the tidal wave of new medical literature?How, when and why are doctors reading medical news today? What are the most interesting physician trends?How does Doximity's DocNews feature work? Who does it reach?What are some case studies of boosting physician readership through Doximity? What has Doximity learned from testing and optimizing?What are the larger pros and cons of social news curation?What best-practices can life sciences learn from Doximity's success with adding sizzle to medical news?