Pharmaguy interviews Duncan Lennox is CEO and Co-founder of Qstream, a mobile sales performance platform for igniting high-performing teams, about the use of gaming and mobile technologies to increase the effectiveness of pharma sales teams.Questions & Topics Covered:Why is game mechanics playing a larger role in pharma companies’ mobile-first sales strategy? What industry factors are behind this change(s)?What is the difference between game mechanics and gamification? Why is that important to know?Studies show that reps – even those with extensive market and product training – will forget up to 79% of new information within days and months. Can you explain this “forgetting curve?”  How does game mechanics solve this challenge?We’ve been talking about how game mechanics-based sales performance methodologies can help sales reps – what about their managers? What kinds of data do sales managers have access to? Explain how game mechanics might help a typical pharma salesforce?