The Coming Digital Transformation of Pharma Marketing
Released Thursday, 18th May 2017
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The Coming Digital Transformation of Pharma Marketing
The Coming Digital Transformation of Pharma Marketing
Thursday, 18th May 2017
Good episode? Give it some love!
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Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, General Manager of Commercial Products at Veeva , describes efforts that are underway to overcome these inefficiencies and improve communications with physicians.
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John Mack (previously Pharmaguy) was a thought leader in pharmaceutical marketing with more than 30 years experience in the digital space, including interactive game design, computer-based learning, drug website development, ehealth ethics, and social media. He has retired from this role and is now a leader in municipal government: Newtown Township PA SupervisorJoin Podchaser to...
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