The Misleading Marketing of "Low-T" Drugs
Released Tuesday, 25th July 2017
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The Misleading Marketing of "Low-T" Drugs
The Misleading Marketing of "Low-T" Drugs
Tuesday, 25th July 2017
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A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of Androgel uses symptom quizzes to convince men and physicians that "low testosterone" is a medical condition that should be treated. We also discuss the dangerous side effects of testosterone treatment and the similarities with estrogen treatment side effects, which took 20 years to unveil.
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John Mack (previously Pharmaguy) was a thought leader in pharmaceutical marketing with more than 30 years experience in the digital space, including interactive game design, computer-based learning, drug website development, ehealth ethics, and social media. He has retired from this role and is now a leader in municipal government: Newtown Township PA SupervisorJoin Podchaser to...
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