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Achieving Brand Success by Focusing on the Patient: A Conversation with Mark Glackin, Biohaven Pharmaceuticals

Achieving Brand Success by Focusing on the Patient: A Conversation with Mark Glackin, Biohaven Pharmaceuticals

Released Tuesday, 27th April 2021
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Achieving Brand Success by Focusing on the Patient: A Conversation with Mark Glackin, Biohaven Pharmaceuticals

Achieving Brand Success by Focusing on the Patient: A Conversation with Mark Glackin, Biohaven Pharmaceuticals

Achieving Brand Success by Focusing on the Patient: A Conversation with Mark Glackin, Biohaven Pharmaceuticals

Achieving Brand Success by Focusing on the Patient: A Conversation with Mark Glackin, Biohaven Pharmaceuticals

Tuesday, 27th April 2021
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In this episode of PM411, host John Hinkle speaks with Mark Glackin, Senior Vice President, Migraine Strategy at Biohaven Pharmaceuticals. We talk about his perspective on how pharma brands win in the market by staying laser-focused on patients.

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PharmaMarketing 411

On the Pharma Marketing 411 podcast, we talk with the life science industry’s most successful marketing professionals and gain insight on strategy and implementation from those who are making it happen.

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