Co-hosts Will Brown and John Hinkle speak with Leo Reis,  Global and US Marketing leader at Chiesi Rare Disease Group in Boston, MA. Leo shares his unique perspectives on best practices in rare disease marketing - which can be applied by all pharma marketers. We discuss the unique problems and opportunities that marketers face in the rare disease space, and how marketing professionals can interact cross-functionally to implement strategies that go well beyond the pharma marketer's normal tactics.