Dr Jay Desan is one of the pioneers in the field of Corporate Sustainability in Europe. and today as a co-founder of BoomGrow, she is pioneering the transformation of farming; changing the way people live, giving them access to nutritious safe, affordable, delicious and sustainably produced food.   Today, Sustainability is a mainstream topic, generating interest from governments, corporates, and enlightening individuals.  and Dr. Jay as well as Boom Grow is set to capitalize on this.  But It wasn't always that way.  Dr. Jay  had a front-row seat in experiencing the challenges of  being on a bleeding edge of a nascent industry,   How did Dr. Jay persevere and continue in the area of sustainability? and what drives her to focus on doing the right thing?  How did she tackle the industry naysayers and eventually turn the tide in favor of sustainability?  and how can we learn from her in building a business that is not only sustainable but also good for the community and great for the planet?  Tune in to this episode of the Picture of Success, with Dr Jay Desan, the Co-founder of BoomGrow to find out more