Sophie Amono is quite the entrepreneur being founder of ethical skincare social enterprise PERF and social media agency, Stuffs. Whilst volunteering in a homeless shelter, Sophie saw the value in bringing skincare products to homeless people. With encouragement and support from the charity Streetwork - Sophie setup vegan and cruelty free beauty brand, PERF in October of 2018. A name inspired by Australian comedian, Chris Lilley’s TV character, Ja’mie with the deeper messages of inclusivity and self acceptance. All products are handmade in Scotland using organic plant based ingredients and with each product sold a proportion of profits goes back to charities that help to support homelessness. She is also an equality campaigner being an inclusion and diversity council member at the British interactive media association. Sophie talks about how her community values translate into her business model and why she wants to inspire the next generation of black women.