In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating engaging videos. The guide focuses on grabbing attention, sparking emotion, and providing value to the audience. The conversation explores the key elements of creating viral content, including the power of emotion, the importance of creating a curiosity gap, attention-grabbing hooks, video length and engagement, editing and equipment, and the viral video blueprint. The guest, Hilary, provides valuable insights and practical tips for content creators to improve their content and increase their chances of going viral. She emphasizes the importance of understanding the psychology of attention and leveraging it to create engaging and shareable content. Hilary also offers a free resource, the viral video blueprint, to help content creators generate ideas and improve their content creation process. Hit play!

Meet Hilary:

Hilary Billings is the Co-Founder and CEO of Attentioneers- where she helps entrepreneurs and personal brands drive revenue by creating content their audiences care about. Having grown her own following from 0-400k followers in 40 days, and garnered over a billion organic views in under 12 months, Hilary understands the psychology of capturing and keeping attention online. Her agency not only works with internationally recognized brands and celebrity influencers, but also collaborates directly with TikTok as members of their Advisory Board. A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, and on-camera host, Hilary has also worked with traditional media outlets including USA Today, E! News, and Extra!. Considered an authority on personal branding and short-form video strategy, Hilary’s insights have been featured in Entrepreneur, Huffington Post, and Forbes.

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