This episode is also available as a blog post: https://pminctech.wordpress.com/2019/12/27/cognitive-affective-or-conative/

So how does this interesting Winter weather impact your marketing? 

Cognitive, Affective, Or Conative?

In college we went over how commercials affect us, whether they are cognitive, affective, or conative? Saul McLeod (2018) wrote a great definition for these in his Attitudes and Behavior article for Simply Psychology.