Amanda Cook is the fabulous featured Podcast Diva for episode 15. Amanda recently reached the 100th episode of The Wellpreneur Podcast - a weekly show on digital marketing and business inspiration and advice, especially for wellness entrepreneurs. 

‘What if I did a podcast, that could be fun.  That’s been the best decision!’

Reaching 100 episodes is a special milestone that deserves congratulations (and the title of Podcast Diva). It takes commitment and resilience to produce a podcast week after week. It also means Amanda knows what she’s talking about when it comes to podcasting, as you’ll hear in this episode as we talk about: 

• Where the name Wellpreneur came from
• How Amanda went from computer science to wellness coach
• Amanda’s first podcast in 2005 – ‘How not to be dreadful’
• How she came to start the podcast
• The best decision Amanda made
• Who Amanda’s audience and how does she know
• The power of a Facebook group
• Why you don’t want to be and perfect from the beginning
• Content marketing the organic way
• How to use Instagram as a key communication tool
• Match your content to your ideal audience
• How to effectively curate Instagram content
• From podcasting to sale in Amanda’s business
• The power of podcasting over blogging
• The sponsorship dilemma
• Sponsoring yourself
• The links you need in your show notes and where to put them
• One Instagram tip that will get you more subscriptions
• Outsourcing
• The workflow
• Why you don’t need to get hung up on hiring help
• Play to your strengths
• How listening to your episodes will help you find your voice
• Show notes technique
• The advantages of Zoom over Skype to record interviews
• What podcasting has done for Amanda

 ‘I’ve got to do something, I’ve got to save myself,  I’m basically dying inside.’ 

Equipment

• Blue snowball microphone
• Macbook pro
• Zoom H2N (portable recorder) for travelling

‘There’s no way you can start out of the gate with everything perfect…until you start you don’t know what your audience wants.’

A favourite episode of your podcast

Episodes 43 – 45 are a part step by step series on how to hire an assistant.

‘Don’t let money be a limiting factor.’

A podcast diva you like listening to

• On Being by Christa Tippit

Where to find Amanda Cook

At her website: wellpreneuronline.com

Links:

• Fiverr -  for intros and outros
• Upwork – for hiring people to do your editing, show notes etc
• Trello – shared online project management tool
• Zoom – video conference platform for recording a podcast

Thank you for listening

If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode.