"You need to be publishing." We've all heard the saying from the numerous gurus out there who have made their money from creating an audience of true fans. How do you follow their advice though and compete with other entrepreneurs in your industry with a much stronger hold on the marketshare than you? This is the question that began this podcast, and how I'm going to help take you to a new level in your business. The podcast is an undervalued tool to help you grab hold of marketshare and create loyal fans, which is exactly why you are going to outmaneuver those other "experts". Get ready for the value you need to become the true EXPERT in your field and the attractive character your following NEEDS.