If you've worked in digital advertising, you've probably heard of the IAB, which stands for Interactive Advertising Bureau. They create standards on how digital ads should be tracked. They oversee all online advertising, including display ads on websites, ads that pop up while you're watching YouTube, and podcast ads. They also have a certification program where companies are audited to see if they meet the standards the IAB has set. So, how important is this for podcasters? Should you do business only with IAB-certified companies? Today we're exploring what IAB certification means for podcasters.

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Here's a list of podcast companies who are currently IAB certified: https://iabtechlab.com/compliance-programs/compliant-companies

Here are the steps podcast companies need to complete to become IAB certified: https://iabtechlab.com/wp-content/uploads/2022/10/Podcast-Measurement-Validation-Compliance-v2.1-Oct-2022.pdf

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