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Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!

MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/267

Takeaways

Social media should be used to build a community around your podcast, not just for self-promotion.
Understand your audience and tailor your message to each platform.
Use the four post strategy to create a variety of content that engages and attracts listeners.
Focus on building relationships and having conversations with your audience.

Chapters

00:00 Introduction
00:42 The True Intention of Social Media
02:11 Understanding Your Audience
03:08 Different Platforms, Different Strategies
05:04 The Four Post Strategy
08:02 Building a Community
09:27 Actionable Posts
11:48 Conclusion

MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/267

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)