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Do you find it challenging to get testimonials for your brand or business? Look no further than your own podcast! In this episode, Ben Albert reveals a game-changing strategy that will transform your podcast into a social proof gold mine. Get ready to earn endorsements and leverage social proof to elevate your podcast's credibility and your brand/business's reputation, gaining more listeners and customers!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Chapters

00:00 Digging the Well Before You're Thirsty
02:20 Building Social Proof
03:48 Creating a Conversation-Based Show
04:48 The Plus-Minus-Equal Framework
05:45 Relationships Equal Recommendations
06:41 Asking for Nominations and Reviews
09:01 Utilizing Google Reviews
10:25 Being Unforgettable
11:22 Making the Ask at the Right Time

Takeaways

• Dig the well before you're thirsty by consistently looking for opportunities and resources.
• Podcasts can be turned into a social proof goldmine by building relationships and creating impactful content.
• Social proof, such as testimonials and peer recommendations, is a powerful tool for attracting customers.
• Interview-based podcasts provide a platform for building relationships and establishing social proof.
• The plus-minus-equal framework can help in identifying and connecting with mentors, prospects, and peers.
• Building relationships through podcasts can lead to recommendations, referrals, and collaborations.
• Asking for nominations and reviews from guests can enhance social proof and attract more business.
• Utilizing Google reviews can improve online visibility and credibility.
• Making the ask for testimonials and reviews at an emotional high point can increase the likelihood of receiving positive responses.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)