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In today's episode, you'll learn how to create a podcast intro that your listeners will love. Welcome to Podcasting Q&A, where we bring you the best tips and strategies to launch grow and monetize your show. This week's question comes from Kwame.

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Hi, my name is Kwame Christian, I am the director of the American negotiation Institute and the host of the world's top ranked negotiation podcast called negotiate anything. What are some things we should keep in mind when it comes to doing an introduction? Because as a podcaster, I like listening to other people's shows. And sometimes introductions are just too long and it's a complete turnoff. We don't get to the content until like, three or four minutes into the episode. So how long should an introduction be? What are some key things it should cover? What are some things that we should avoid doing when coming up with a podcast introduction?

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Thank you so much for your question Kwame. Now a well produced podcast intro can help you retain new listeners, increase the perceived quality of your show and serve as a launching point for the rest of your episode. But when you don't pull it off when you don't do an intro, well, it actually has the opposite effect. So in this episode, we're going to break down the DNA of a well produced intro. So you can create one for your podcast. Now, when you're creating your podcast intro, there's a couple of things that you want to make sure that you cover a couple things that you want to make sure that you say. The first one is who you are specifically, like, What is your name? So you can start your podcast is Hey, welcome to my podcast. My name is Travis Albritton. And then your credentials, why should someone listen to you? So if you have experience in whatever you're talking about, you want to make sure that you mentioned that if you went to school for something if you have a job doing something, if you have clients that you work with, you want to mention the things that lend credence to your advice. This is specifically important your podcast is centered around you and your expertise. The next thing that you want to make sure to include in your podcast intro is what your podcast is about in this podcast, for instance, Podcasting Q&A, at the very beginning, we talked about, well, one, what is it that we're going to discuss? And then our opening tagline is that we're giving you tips and strategies to launch, grow and monetize your podcast. So if you're a podcaster, that speaks directly to you, because you're listening to this, or you're watching this, because you're looking for those tips and you want to think through for your podcast in a similar way, what is it that people are looking for? And then how do you make sure that you address that in your intro, so they're going to continue to listen, not just to the one episode, but to every single episode that will actually turn into a subscriber that then goes on to download everything that you have. And then the third thing that you want to make sure you mentioned in your podcast intro is why someone should care. Why should anyone care that you're passionate Cast exists, are they going to lose weight? Are they going to be happier? Are their relationships going to get better? Are they going to make money save money? What is it that you were offering to them? What is the end result look like for them if they not only listen to your podcast, but then also put it into practice. And this doesn't just have to be podcasts that are informational. If you have a story based podcast, or you have podcasts about Dungeons and Dragons, and you're playing out different scenarios, like it can be an escape, it can be entertainment, right? That could be what you're offering to your listeners. Now, the second element to a good podcast intro is the music and the best advice I can give when someone asks, what kind of music should I use? what genre of music? What's the style, the tone, how loud should it be? How fast should it be? My answer is always well choose the music that is consistent with the personality of your podcast. So if you have a fun, upbeat podcast, your intro music should be fun and upbeat Beat. If your podcast is dark and gritty, then you want to choose music that is dark and gritty as far as where to find music for your podcast, you are looking for websites that offer royalty free music that means that you can use those songs on your podcast without being worried about being sued for copyright infringement, or having to pay them a royalty every time you use the song. So the three that we recommend are sound stripe, which is the service that we use typically for like 95% of our royalty free music, epidemic sound, which is really popular with YouTubers, but also becoming increasingly popular with podcasters. And then audio blocks. Those are the three paid options where for between 12 and 15 bucks a month you have unlimited, royalty free music tracks that you can use for your podcast episodes and feel great about Now there are some free options as well. I'll leave a link to a blog actually where we mentioned nine free royalty free music sites to find the perfect song for your podcast intro