What is it that attracts talent to Eindhoven, or toBrainport? We may brand Brainport as a High Tech region, but does that give itstaying power? Do experts and expats like to stay here? While Eindhoven has astony centre, there is a lot of nature in the immediate neighbourhood. Or, whatdoes it mean as internation associate the Netherlands with tulips?

Peter Kentie continues his story of how to market a region,a city or a country in Ralu on Board Edition 9 episode 3 on Radio 4 Brainport.    

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