Nicholas Jones was for many years BBC political correspondent. His books include Sultans of Spin, The Control Freaks, Soundbites and Spin Doctors and Trading Information. He has been involved in the world of politics for more than 30 years as a journalist, most prominently as the BBC’s political correspondent and in uniquely qualified to talk about how politicians can manipulate the media.In this Coventry Conversation, Nicholas discusses why spin is central to all governments, both Tory and Labour.