We find commercials really interesting, and often hilariously or tragically out of touch, so join us as we nitpick the hell of out the mammoth industry of advertising. Every week on Pop Up, Dillon Wall (filmmaker) and Daniel Lanza Rivers (scholar and critic in cultural studies) watch a commercial, and then put it under the proverbial microscope. The show is often salient, and always entertaining... because for an industry built on knowing what we want, advertising sure gets it wrong a lot.Got a commercial we should watch? Email us: PopUpThePodcast@gmail.comTwitter: @PopUpThePodcast