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Tate McRae, Dua Lipa and the Fight to Be ‘Main Pop Girl’

Tate McRae, Dua Lipa and the Fight to Be ‘Main Pop Girl’

Released Wednesday, 13th March 2024
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Tate McRae, Dua Lipa and the Fight to Be ‘Main Pop Girl’

Tate McRae, Dua Lipa and the Fight to Be ‘Main Pop Girl’

Tate McRae, Dua Lipa and the Fight to Be ‘Main Pop Girl’

Tate McRae, Dua Lipa and the Fight to Be ‘Main Pop Girl’

Wednesday, 13th March 2024
Good episode? Give it some love!
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Episode Transcript

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apply. Welcome

0:28

to the New York Times

0:30

Popcast, your

0:32

hockey shin guard question

0:35

mark of music news

0:37

and criticism. I'm

0:46

your host, John Keir, Monica. That

0:50

was Tate McCray,

0:52

greedy Tate McCray, the

0:57

popular, somewhat popular Canadian pop star who's

0:59

been having a bit of a run

1:01

in the last six to 12 months,

1:04

but has been trying to have a bit of a run for a little bit

1:06

longer. Tate McCray has been on

1:08

my mind recently for a few reasons,

1:11

not solely the aesthetics of her

1:14

music videos, which are unique, but

1:17

also because Tate McCray has felt

1:19

very much to me like

1:22

a performer who is very

1:25

mindful of what

1:27

the expectations of a

1:29

female pop star are right now and have

1:31

been for the last couple of years. A

1:34

phrase that kicks around Twitter and

1:36

TikTok and other fan spaces

1:39

is main pop girl. It's

1:42

an idea. It's a

1:44

category. I don't know if there

1:46

can only be just one, but

1:48

it's a goal, especially for a

1:51

lot of younger female pop singers

1:53

to be main pop girl. And

1:56

I wondered over time, where

1:58

did that idea come? from who

2:01

started it. Can you choose

2:03

to be a part of it or is it

2:05

imposed upon you or are you

2:07

deemed it are you knighted as it were

2:10

main pop girl and I want to

2:12

give it to the hood of that whole thing to

2:14

have that conversation. Lourish Apoll and Jason B Frank

2:16

are going to call in to talk to us

2:18

about the history of main pop girl. Do

2:21

a Tate Ari

2:23

Billy Taylor question

2:25

mark and many more. So

2:28

here we are joining us. It's

2:30

two pop cast veterans. First

2:32

Lourish Apoll is here. Lourish,

2:35

hello, welcome. Hello thank

2:37

you for having me. Lourish is a staff writer

2:39

at Rolling Stone and we

2:41

go back many years. Was it the NYU

2:44

concert thing? The Pop Smoke 100

2:46

Gex pair up. You wasn't

2:49

there. You weren't

2:51

there. You weren't there. Jason

2:53

B Frank is here. Jason. Hi.

2:56

Staff writer at Vulture, editor

2:58

in chief of main pop

3:00

girl concerns at Vulture. I've

3:02

been thinking a lot about

3:04

this phrase

3:07

because I'm of

3:09

the mindset that the phrase has become a

3:12

bit of a burden for

3:14

younger singers and we

3:16

open with Tate McCray greedy and

3:18

I feel like a lot of the Tate

3:20

McCray discourse isn't so

3:22

much about is Tate McCray good

3:25

or bad or the songs or

3:27

any specific musical connotation as much

3:29

as is Tate McCray in this

3:31

conversation, this main pop girl conversation.

3:34

Could she be at some point

3:37

and I wonder for someone who

3:39

is still getting on their feet, still figuring

3:41

out exactly what their sound is, still probably

3:44

having a record label pushing

3:46

ideas on her to say

3:49

you should do something that's more like this or

3:51

you should evolve your sound. Is

3:53

that a fair like appellation to

3:55

thrust upon someone who may not be ready for

3:57

it? And so that has been on my mind.

4:00

recently and it got me

4:02

thinking that I'd love to do a

4:04

little bit of broad theorizing about the

4:06

idea of main pop girl and also

4:08

we are recording this on the day of

4:11

Ariana Grande's new album release

4:14

and we were just chatting a bit before we started

4:16

recording and I feel like we may have

4:18

a little bit of disagreement about does

4:21

Ari belong in this conversation or how Ari

4:23

fits into this conversation. So maybe

4:25

let's start with that and Larissa do

4:27

you want to maybe pick up a

4:29

little bit with what we

4:31

were just chatting about where Ariana Grande

4:33

sits in relationship to the main pop

4:36

girl discourse? When we think

4:38

about someone like Ariana, she is someone

4:40

who has always functioned in eras, right?

4:42

She's always been an album driven artist.

4:44

She's never been a big I'm

4:47

going to throw out all these singles and hope

4:49

for the best kind of person. And so I

4:51

think when we get to an album like A

4:53

Tonal Sunshine, it is not just the

4:56

music around it, but it's also the

4:58

cultural conversation around it. It is the

5:00

commentary on Spongebob and whatever

5:02

else is going on with her personal life.

5:04

And I think there's an element to

5:07

that of main pop girlism of

5:10

how invested we are in the

5:13

narrative that are informing the music that we're hearing.

5:15

And I think pop is not something that people

5:18

tend to attach narrative to. I think for

5:20

a long time, obviously, there was this idea

5:23

that it was separated in general. And

5:25

I think Ariana is someone who, especially

5:27

around Sweetener and especially around Thank You Next,

5:29

looked out on that on its head and

5:32

made it a very personal endeavor, specifically Thank

5:34

You Next. And I think the

5:36

pairing of Sweetener and Thank You Next and what

5:38

that era looked like for her in

5:41

the media and in the music really

5:43

cemented her in that place in a way that Dangerous

5:47

Woman laid the groundwork for. But

5:49

I think she's someone who every

5:52

time she's released an album, there's been

5:54

larger conversation about it. There's been debates

5:56

about how it fits into

5:59

the larger narrative. of whatever year it

6:01

came out in conversation with the other pop artists

6:04

who released albums that year. I

6:06

totally agree with Larisha that one of

6:08

the main points of conversation around whether

6:10

or not someone is a main pop

6:12

girl is if they're at the center

6:14

of the conversation in pop. Are they

6:17

dominating the era? Are they defining

6:19

what pop is at the moment?

6:22

I also think it's important that they are

6:24

bigger than their own music a lot of

6:26

the time, right? Because Ariana Grande is, as

6:29

a cultural figure, a lot of

6:31

the times bigger than the songs that she

6:33

writes. I think that was true,

6:35

starting with Thank You Next when

6:38

the song Thank You Next really

6:40

propelled her image to the

6:42

heights that she was at as opposed

6:44

to the song simply propelling her image.

6:47

And I also think that was true

6:49

throughout 2020 when she was releasing number

6:51

one hit records seemingly every week. That

6:53

would then fall down the charts immediately

6:55

after because people would just check in

6:58

on whatever she did. Since then, I would

7:00

say that she is still a

7:03

main pop girl because she hasn't

7:05

released, to use Stan terms again,

7:07

she hasn't had a flop era yet. So

7:10

that means that she just through sheer

7:13

momentum stays in the main pop girl conversation. I

7:15

think if you're a main pop girl, you're a

7:17

main pop girl until you flop, which

7:19

is how Katy Perry left the conversation, which

7:21

is how I think Lady Gaga isn't in

7:23

the center of the conversation any longer, not

7:26

just feels like the way that you

7:28

go downhill. Finally. So in

7:31

the interest of clarity, there can be multiple

7:33

main pop girls at any given time. Is

7:35

that fair? Totally. Yeah, it's like a tier.

7:38

It's a tier. Okay, right. So there's multiple

7:40

main pop girls. And one

7:42

thing that both of you mentioned

7:44

is essentially the importance of

7:47

metanarrative, not simply music

7:49

or narrative. It's metanarrative.

7:53

To what degree do you think

7:55

that metanarrative is generated from the

7:57

artist outward and or vice versa?

8:00

Is it generated from the fan

8:02

communities towards the artist? I

8:05

would say that generally it depends

8:08

on the person, but I feel like to have. I

8:12

feel like a main pop girl generally is

8:14

in control of pop. And so you want

8:17

to feel like they're in control of their

8:19

own narrative somehow. And so I

8:22

think one of the reasons that going

8:24

back to Ari and thank you next, felt

8:27

like a defining moment for her was

8:29

that it felt like the narrative was

8:31

potentially out of control. And then she

8:33

took it back and that taking control

8:35

of her own public image is what

8:38

propelled her from. Maybe

8:41

a tier two level

8:43

pop star into the level

8:45

of a main pop girl, because

8:48

it felt like she controlled her

8:50

own image for the first time. Larissa,

8:53

to what degree do you think that there's

8:56

a tug of war in a way

8:58

between what artists are trying to say

9:00

about themselves in this broader way and

9:03

what fans believe is

9:06

the bigger narrative? I think

9:08

that's really interesting because I think it depends

9:10

on who you're looking at in a

9:12

lot of ways. And I think this

9:14

particular point about narrative and how that

9:16

shapes how we view women

9:18

in pop and particularly who we view as like a

9:20

main pop girl. I think about someone like Dua Lipa,

9:22

who I think is a

9:25

perfect example of a main pop girl right now.

9:29

But do you listen to Dua Lipa's

9:31

music and learn really anything about her?

9:33

There's not personality. This is

9:35

Dua Lipa. And the personality

9:37

is her Instagram is really sick. You know

9:39

what I mean? She's on vacation all the time.

9:42

But that makes me wonder, because Dua is certainly someone I want

9:44

to talk about in this conversation. It

9:47

makes me wonder if there

9:49

is that fundamental blankness. The

9:52

songs are good. Like I like 80% of Dua

9:54

Lipa songs, right? I think they're

9:56

well produced. She delivers them

9:58

adequately to very well. well, but there

10:00

isn't to my eye, a larger narrative.

10:06

And you can see, and this came up on Deluxe, Joe

10:08

and I were talking about this a couple weeks ago, you

10:11

can see they're almost

10:13

like forcing the meta narrative onto these

10:15

songs and forcing it onto the rollout,

10:17

but is there actually that degree of

10:19

curiosity about the duo leap of meta

10:22

narrative? I feel like there's not. And

10:24

so that makes me wonder, no

10:26

matter how good the songs are, should

10:28

we really be talking about her with this phrase

10:31

of main pop girl? Because I feel like you

10:33

can have the biggest songs in the

10:35

world, but if there's no extra layer, it

10:38

feels like it's not actually in conversation with all these

10:40

other people we're trying to talk about. I'll

10:43

come out and say, I don't think Lou Dua Lipa is the

10:45

main pop girl. Yeah. Insert

10:49

sound of a wall collapsing or like

10:51

a building. Right. Just

10:55

crumbling underneath Dua Lipa. I do

10:57

think that there is an element

11:00

of an era conversation to it,

11:02

right? I think that Dua Lipa

11:04

was undeniably in

11:06

the main pop girl conversation in

11:08

2020 during

11:11

the whole stretch of Yushin nostalgia. I

11:13

don't think that. And because it's like

11:15

I'm saying, when you look back

11:17

and look at what the

11:19

state of pop was in 2020, you can't

11:21

have that conversation without talking about Dua Lipa.

11:24

And so I don't think that when you

11:26

become a main pop girl, you are there

11:28

permanently forever. I think there is, like Jason's

11:30

saying, you can have a flop era and

11:32

be evicted from the main pop girl house.

11:35

But I also think that you can pack your bags

11:37

and decide that you're gonna go move to a smaller

11:40

residence and be fine there. Can

11:42

you go back and forth? Can you be kicked

11:44

out and then come back? Is that an option?

11:47

I think so. I think Miley Cyrus does

11:49

that. Wow. I was gonna say, yeah. I

11:51

think Miley is the perfect example of that.

11:53

I think Banger's perfect

11:56

main pop girl era.

11:58

Chaos, narrative, drama. Bangerous.

12:01

It hits. It hits, yeah. But

12:03

everything after that, up until last

12:05

year, up until Flowers, up until

12:07

Endless Summer Vacation, which on its

12:09

own was not even that grand

12:12

of an era beyond Flowers, she

12:15

was back in the conversation around her

12:18

Grammy's streak last month.

12:21

She's back in the mix. Now

12:23

is this new Pharrell song going to keep

12:26

her in the mix for a bit? I

12:29

think so. I think she's someone who weaves

12:31

in and out of that space in an

12:33

interesting way. But I think even like you're

12:35

saying about how sometimes the

12:37

narrative is being projected onto these artists,

12:40

I think sometimes the artists project the

12:42

narratives onto themselves. I think that's what

12:44

someone like Charli XCX does where her

12:46

last album Crash was her leading

12:48

was This Is My Main Pop Girl. That

12:51

was a declaration that she made. Now she makes a

12:53

lot of these kind of blanket statement declarations and then

12:55

the music doesn't always add up. But

12:57

it was a good pop album. It was a great

12:59

pop album, I'd say. And now she's on

13:02

the cycle for the next album. And she's, I don't know

13:04

why I made those songs. I hate those songs. That's not

13:06

me. And yes, there were conversations

13:08

about whether she packed her bags and decided to leave

13:10

the main pop girl house. She didn't want to be

13:13

there anymore. But she was also never in, it was

13:16

musically aligned with what we would

13:18

expect from massive mainstream female pop

13:20

artists. But it wasn't there charts

13:22

wise. It wasn't there numbers wise.

13:24

And I think the

13:27

main pop girl conversation as a whole

13:29

really is rooted in sand culture in

13:31

a lot of ways and how they

13:33

can use that positioning to defend or

13:35

to tear down other artists.

13:38

And so I think, you know, it's one of those

13:40

things where it is something that you can try on

13:42

and take off because it's ultimately pretty arbitrary in a

13:44

lot of ways. Can

13:46

I bring it back to Ariana for a minute? Because

13:48

I think both of you are

13:51

committed to Ari in this conversation and

13:54

in this tier. And I think the

13:56

reason I've had hesitation about that is

13:58

there may be two. reasons. One,

14:02

early Ariana Grande, like before Thank

14:04

You Next, like 1.0 post- Nickelodeon

14:07

Ariana Grande, to me was trying to

14:09

do something very different, doing something very

14:12

Mariah Carey-ish, like in very

14:14

much a R&B

14:17

singer with pop leaning, but

14:19

with a huge voice who

14:21

was really emphasizing technical precision

14:24

and a certain kind of song craft

14:26

that would suit a scale, a voice with

14:29

a scale like she had. And

14:31

obviously by the time you get to the sort

14:33

of celebrity era and the tabloid era and then

14:35

the main pop girl era as it were from

14:37

three or four years ago, it's

14:40

clear that she's accepted

14:42

that to be as big as

14:45

she clearly wants to be, you

14:47

have to lean into all the sort of

14:49

messy stuff that happens around being very famous,

14:52

totally fine. But I do feel

14:54

like, and maybe I'm just reading

14:57

this wrong, I do feel like there's always

14:59

a touch of reluctance in

15:02

her. She's a very, she's

15:04

apart from licking the donut or

15:06

whatever, she's generally pretty controlled in

15:09

terms of her presentation. If there's

15:11

a mess, she may allude to

15:14

it in song and it may

15:16

get discussed in the tabloid ecosystem,

15:18

but it's not something that she

15:20

ever publicly talks about or displays

15:22

in any real way. And so

15:26

I've always felt like these

15:28

larger conversations about Ariana as

15:31

main pop girl or A-list star, there's almost

15:33

feels like a touch of remove between what

15:35

she's trying to do, which is be like,

15:38

I'm a serious singer, I bring

15:40

serious vocals into the pop space

15:43

and I'm willing to play the game that

15:45

everybody else is playing. Because I think the

15:47

way that she's handled this is so different

15:49

than almost anybody else we brought up in

15:51

this conversation. Absolutely, and

15:53

I think it's, well she just mentioned this

15:55

to Zane Lowe in her Eternal Sunshine interview

15:57

and she was basically saying that she didn't

15:59

realize Early on in her career when

16:01

she really just wanted to sing and make the

16:03

songs that she would have to play this game

16:06

that she Would have to have all of these

16:08

other moving parts involved and that it made her

16:10

resentful of what she loved to do It she

16:12

started to not enjoy making music as she mentioned

16:14

the same thing to Zach saying pretty much saying

16:16

that she had a problem reconciling

16:19

to dissonance between Ariana

16:21

the person and Ariana the pop star.

16:23

Yeah, Shout out Zach Zang and also

16:25

I think her choosing to go do

16:27

wicked in the wake of that last

16:29

era told me something

16:31

about The

16:33

game she wants to play and doesn't

16:35

want to play and it felt like

16:37

a very self-conscious Like I

16:40

don't wish to do this in this

16:42

way anymore And I'm

16:44

gonna take it off ramp. I don't

16:46

think it was a complete refusal It

16:48

seemed to me like she was always going

16:50

to come back to music She I

16:53

think that the dissonance that I see

16:55

within her is always that distance between

16:57

the theater kid energy That she really

17:00

does have that's why she's doing wicked

17:03

Because she is so committed to

17:05

the idea of wicked from her

17:07

childhood And then the persona that

17:09

she's taken on as a pop star, which I

17:11

would say is thought Ian mean Are

17:14

the descriptors there would that's gonna be the

17:16

name of the neck? That's the next album

17:18

title I would listen and I listen to

17:20

this one and I think that this that

17:22

would be her bangers. Honestly. Yeah Yeah, yeah

17:24

thought Ian mean and that's just her the

17:27

persona that she has naturally slotted into in

17:30

Pop stardom and I think it works well for

17:32

her. I think that she is

17:34

naturally equipped at

17:36

writing a Bitchy

17:39

lyric that makes her look good She

17:41

said in her Zane Lowe interview that

17:43

the boy is mine is like She

17:46

wanted to give her fans a little bit of a bad behavior

17:49

Anthem, I think and I think that's a natural

17:51

position for a pop star to be in and

17:53

I think it's really good for Her

17:56

it just feels so at

17:58

odds with theater kid I wouldn't

18:00

say that Rachel Berry is classically

18:02

thought of as a thoughty and

18:04

mean character. And that's

18:06

that other part of her persona. And I

18:09

think that when you pair those things up,

18:11

like when you see this pop star dating

18:13

Ethan Slater, it doesn't really make sense. And

18:15

that's something that she's had to try to

18:18

make into one public image.

18:21

So I understand that dissonance that you're

18:23

talking about, but I do think she's

18:25

always committed

18:27

to being some version of

18:30

a pop star in my mind. I never thought

18:32

she wasn't going to release another album. Yeah,

18:34

I never thought she wasn't going to release another

18:36

album so much as she would choose to make

18:39

an album or music that somehow

18:41

was not flop era, but almost like a

18:43

little bit of self self-destructive.

18:45

Take her down to a

18:47

slightly different tier. Not

18:49

that it can't be popular, but it's like

18:52

you can make popular music that

18:54

is not playing the exact same

18:56

game as this tier of competition.

18:59

And to me, Yes, And is like a really

19:01

good song, but it almost, it's dare I say,

19:03

it's like a little too smart. It's

19:05

like a little bit too, I'm

19:07

aware of early nineties club pop and like

19:09

me and Max got in the studio and

19:11

did this like very precise thing. It doesn't

19:14

have that kind of free song at all

19:16

that I think of when we're in this

19:18

conversation generally. One thing that

19:20

I've noticed about this Ariana era that has been

19:22

confusing to me is that when she was in

19:24

that thank you, next era, when she did positions,

19:27

a lot of what she talked about at the

19:29

time in terms of release strategy was that she

19:31

wanted to be like a rapper. She

19:33

just wanted to be able to quickly

19:35

respond and quickly drop music whenever she

19:37

wanted to because she had something to

19:39

say, which is not how pop

19:42

stardom works. And then so now she's post

19:44

that era and she's doing the same kind

19:46

of music, I would say generally on this

19:48

album. Yes, And excluded, but

19:51

it's with this huge album rollout. And

19:54

I feel like that's what's been confusing

19:56

to me. It doesn't feel like it

19:58

had the speed and the swiftness. that

20:00

caused that exciting friction with

20:02

Ariana before. It's almost

20:05

too big and that makes it feel less

20:07

exciting because that's what she used to be

20:09

good at. So speaking

20:11

of this Ariana breakout

20:13

era, main pop girl era, this

20:15

is Thank You Next. If

20:35

you have more time in the day, would you take a

20:37

nap, read a book, talk with a friend? When

20:39

something's important to you, it's easier to make time

20:41

for it. Therapy can help

20:43

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21:03

My name is Thomas Givensneff. I'm a journalist at The

21:05

New York Times. I served in

21:07

the Marine Corps as an infantryman. When it comes

21:09

to reporting on the front line, a lot of

21:11

the same basics are at play. You're looking at

21:14

the math of where you're going, if you're on

21:16

a paved road, a field road, is there a

21:18

hospital nearby? Is your body

21:20

armor affixed with a first aid kit? Does

21:22

everyone know where that first aid kit is?

21:24

We arrive in a military position. I get

21:27

out of the car. I look at my

21:29

watch. I set a timer, no more than

21:31

an hour. I'm listening for drones, jets, checking

21:34

with the team. Is everyone comfortable? And if they

21:36

are, then we proceed. Sunline reporting

21:38

is dangerous, but I think nothing is

21:40

more important than talking to the people

21:42

involved, hearing their stories and being able

21:44

to connect that with people thousands of

21:46

miles away. Anything that can make something

21:49

like this more personal, I think is

21:51

well worth the risk. New

21:53

York Times subscribers make it possible for us

21:55

to keep doing this vital coverage. If you'd

21:57

like to subscribe, you can do that at

21:59

nytimes.com. I think

22:06

it's also worth mentioning here

22:08

when we're talking about kind of the

22:10

different transformations that she's undergone and how we've

22:12

seen that develop and what she's chosen to

22:15

continue leaning into what she shows until leave

22:17

behind is really the playbook that

22:19

she's been able to write throughout her career

22:21

and how we see the kind of the

22:24

rising I guess generation of potential

22:26

main pop girls borrowing from that

22:28

same book. I think heavily about

22:30

Tate McRae who her most

22:33

recent album has at

22:36

least a handful of pretty much direct parallels

22:38

to songs on Thank You Next both sonically,

22:40

lyrically, narratively and Tate is someone who doesn't

22:42

really have a narrative. So maybe it's a

22:44

there's a page in the book where she's

22:46

like maybe I can just lean into someone

22:48

else's and if it's general enough maybe no

22:50

one will really know the difference to Mel

22:52

and then I think about someone like Sabrina

22:54

Carpenter. I think people have talked about how

22:57

nonsense and feather feel like they could be of the vein

22:59

of Ariana but I think if you go back to around

23:01

I believe it was 2019 she put it out

23:04

it's a song called Honeymoon fades it was

23:06

never on an album which is this one-off

23:08

single that is Ariana 280 the first time

23:10

I heard it I literally was like this

23:12

had to have been something Ariana

23:14

was just like absolutely

23:17

and she does it well she does it

23:19

really well but then that becomes a thing

23:21

of well then how does she develop her

23:23

identity as an artist I think is where

23:25

something we're still seeing her figure out how

23:27

to do now is she's on these big

23:29

stages with Taylor Swift and getting all of

23:32

this visibility and biggest songs of her career and the

23:35

identity still isn't really there now she doesn't

23:37

sound copy and paste like Ariana anymore and

23:39

so I do think of the thing especially

23:41

in this main pop girl conversation I think

23:43

someone like Dua fits into that as well

23:46

in the sense that Jua Lipa had been

23:48

releasing so much music for so long before

23:50

she had a hit and even with new

23:52

rules I did not insert her into

23:54

that conversation she was not insert into that

23:56

conversation until three years later was she

23:58

nostalgia and then that on its

24:00

own was likely a product of the pandemic and

24:02

it was a lot of moving factors and that

24:05

but I do think part of the the main

24:07

pop girl thing is Ariana

24:10

has a lot of daughters running around a

24:12

couple of sons too but a lot of daughters.

24:14

Well it's funny and you mentioned the sort of

24:17

almost the crucialness of the pandemic to the

24:19

Dua Lipa narrative and there's like a version

24:22

this is maybe a tiny bit of a

24:24

reach but I remember thinking this at the time with

24:26

the Dua Lipa song if those songs had

24:28

come out at a different time if they had come

24:30

out like six months before the pandemic when

24:33

people were not as focused or maybe

24:35

searching for something I

24:37

feel like they could have been almost

24:40

like niche genre hits

24:42

that people who like loved club like

24:44

loved house music would be like oh

24:46

there's this new girl she does like

24:48

really faithful stuff like it's not quite

24:50

hitting but it's like sort of like

24:52

references the right things it almost had

24:54

the tastemaker sheen to it but she

24:56

found like an opening in the in

24:58

the overall system and managed to break

25:00

through and become something like what we're

25:02

talking about but I don't I agree

25:04

with you Lourdes the essence of her

25:06

was not there like they were just

25:08

what there wasn't and frankly still isn't

25:10

I wonder though we're

25:13

talking about Tate McCray and if

25:16

there's a critique of Tate McCray it's that

25:19

sometimes I think it when

25:22

there's a critique of Tate McCray it's that there

25:24

it is a pastiche of

25:26

other people's meta narratives

25:28

forget the songs which

25:30

are also pastiche but

25:33

it is a pastiche of other

25:35

people's meta narratives and that's

25:37

why it feels disingenuous because I when

25:39

I watch or observe or absorb

25:42

Tate McCray content immediately

25:45

I feel like I'm feeling what the

25:47

references are to other people's lives forget

25:49

other people's songs but also other people's

25:52

lives and it feels

25:54

as a result disingenuous and

25:57

I wonder can you actually be in the

25:59

main pop girl? conversation or be trying

26:01

to if really what you're doing is

26:03

cobbling together a patchwork of

26:05

other main pop girl moves. No,

26:08

of course you can't. You

26:10

need to bring something to the table that

26:13

feels unique to you. I mean, Tame McCray

26:15

has always just been a patchwork back to

26:17

the You Broke Me First song when, which

26:19

sounded like the main pop girls at the

26:21

moment. And also the big narrative, I believe

26:23

at the time with that song was that

26:25

she had never been through a breakup, but

26:27

still wrote a breakup song. Which is, of

26:30

course that's not good. Of course that's

26:32

going to be terrible. You're not, it's

26:34

completely inauthentic. There is, I think, uniqueness

26:37

and authenticity are important

26:40

to being a tier one pop

26:43

girl. And I think

26:45

that what Dua Lipa has always lacked to

26:47

me is not necessarily uniqueness because I think

26:49

she is uniquely skilled, but authenticity. I would

26:51

say that the reason I don't think that

26:53

Dua Lipa is a main pop girl is

26:56

because her main pop girl era, Future Nostalgia,

26:58

the meta narrative that was on top of

27:00

her was that she was making us all

27:02

miss the clubs. There was a narrative there

27:05

for that album, which is what I think

27:07

propelled her into that level of success, but

27:09

it was not something she was ever in

27:11

control of. So I wouldn't ever say she

27:13

was really tier one. And it's

27:15

also not about her. It's about the world,

27:18

not about her. Her biggest thing right now

27:20

is her cosmopolitanness. That's why she has a

27:22

newsletter where she shares books

27:24

that she likes. Like that's fine. Tell me a book

27:27

you've learned about from the Dua Lipa newsletter. I have

27:29

not learned about any books from the Dua Lipa newsletter

27:31

and I tried it not. I'm

27:35

sorry. I'm sure it's

27:37

full of knowledge. I'm sure

27:39

there are, I think a certain kind of

27:41

person is learning about books from the Dua

27:43

Lipa newsletter. And I'm happy

27:46

for that type of person. People

27:48

should read books. People should read books. Absolutely.

27:50

People should read books. There are so

27:53

many books to choose from. I would

27:55

recommend going into a bookstore and asking

27:57

someone. But Dua Lipa is good too.

28:00

great dual leap of future album title so many

28:02

books so many books so many books I think

28:04

it's funny though there was a post a couple

28:07

once ago weeks ago where Olivia

28:09

Rodrigo was posting about reading hood feminism which

28:11

I have that on my shelf yes but

28:14

she was just post she doesn't have a

28:16

new that doesn't need I would say Olivia

28:18

Rodrigo right now main pop girl for sure

28:20

and she doesn't need books to

28:23

be her image she happens to

28:25

read she's like an engaged person in the

28:27

world right I think that

28:29

also connects with what Jason was just saying and I

28:31

think something that's really interesting about you

28:33

broke me first in the tape of great

28:35

conversation is that song preceded driver's license Olivia

28:37

was not someone that we were talking about

28:39

at all outside of high school musical the

28:41

musical the series if we were talking about

28:43

that at all and those

28:46

songs are not all that different from

28:48

each other in the sense of them

28:50

both being these kind of grandiose pop

28:52

balance and yet there was so

28:54

much more narrative so much more character around

28:56

Olivia and it's why she was able to

28:58

really snide the position in the main pop-girl

29:01

conversation almost immediately I don't think that there

29:03

was a point post driver's

29:05

license when Olivia was not

29:07

being considered in that scale because she did dominate

29:09

that year and then when she had her grand

29:12

comeback it was another thing of scarcity

29:14

and narrative and what is she gonna

29:16

do next and it was something to

29:18

actually latch on to versus you

29:21

broke me first and then pretty much everything that

29:23

followed which was a bunch of scattered singles some

29:25

of them were like pretty okay I think Robert

29:27

band is a hit but it's one

29:29

of those things where it was all

29:31

very loose and disjointed and then she made her

29:33

debut album she worked with Finneas on a couple

29:35

of songs on that album every time Finneas touches

29:37

any song that is not by Billy Eilish it

29:40

just sounds like someone else singing a Billy Eilish

29:42

song and so it just was not really

29:44

working in her favor in any way

29:46

shape or form and even Billy functions in

29:48

the main pop-girl conversation in an

29:50

interesting way because she doesn't

29:52

really make she doesn't really

29:54

make that the type of pot music that

29:57

you would consider that to

29:59

fit into that conversation because the way that she

30:01

sings is different. The way that she performs is different.

30:04

And I think she is

30:06

almost safe in that space because there's not

30:08

really anyone gunning for where she is in that

30:10

conversation. She's not truly replicable. She's not like...

30:14

Yeah, people have tried and it... tape

30:16

tried and it didn't work and so

30:18

she switched places. I will say something

30:20

that is... that I also think is important

30:22

about Tim McCrae is that ultimately... and

30:25

this is rude but I think

30:27

true, she's just not a star. She

30:30

doesn't... she... you feel the work with

30:32

everything she does. She's a very good

30:34

dancer. But compare her to someone else

30:36

who's making a play this year finally

30:39

like Normani. When you

30:41

watch Normani dance, it's

30:43

effortless. When you watch Tate McCrae

30:45

dance, you feel

30:47

every move that she's

30:49

making. You feel the effort that was put

30:52

into it and it just doesn't seem fun.

30:55

It's not fun. If I wanted to see... and

30:57

you know like and then to you know to

31:00

promote herself, she was going to all these gay

31:02

bars and dancing there and I could see the

31:04

effort there. And ultimately my opinion

31:06

on that at the time was like if

31:09

I wanted to see someone dance

31:11

well, who isn't a star

31:14

to a song that they wrote that isn't

31:16

that good but looks

31:18

hot, I would watch one of the eight

31:20

drag queens who's gonna... who's

31:22

gonna perform later that night, right? That's... where

31:25

she's at. I don't know. I just think that ultimately

31:27

there has to be an innate star quality and that's

31:29

not that interesting to talk about because it is innate

31:31

and I don't think you can change it and unfortunately

31:33

I don't think she has it. So

31:36

let's say there is a next

31:38

wave of Tate McCrae but

31:40

that wave is animated

31:42

by pushback,

31:45

failure, the sense that

31:47

I got it wrong and now I'm

31:50

aggrieved and I'm coming back and now

31:52

I'm serving. You know like I wasn't

31:54

serving before but now I'm serving, right?

31:57

Could that be the thing

31:59

that... becomes the

32:01

larger narrative that moves her into

32:03

the into main pop girl territory.

32:06

Is that something or does it have to

32:08

be positive? That kind of is what happened

32:10

with Dua Lipa and dancing. She's

32:12

not that good, but everyone talks about how she's

32:15

a better dancer than she was. Yeah,

32:17

well, that's like a three after being a two. Sorry.

32:22

But okay, so then what's the example of that? Someone

32:25

being aggrieved by their lack of

32:27

stardom and then... Taylor Swift! Oh,

32:29

God. I've

32:32

just been waiting to just say, is Taylor Swift

32:35

a main pop girl? Sorry. Oh,

32:37

of course. Okay, well, talk about it though. Does

32:39

Taylor Swift want to be a main pop girl?

32:42

I don't think she has a choice. She wants to

32:44

be the main pop girl. I think

32:46

her first main pop girl era really was 1989, right?

32:49

That's when she said, and I'm entering the space and

32:51

this needs to be the biggest album of my career

32:54

so far. And then it was. And so she was

32:56

the main pop girl. I understand

32:58

now that she's out of remove. She feels

33:00

so iconic. She feels like such a legend

33:02

that it's almost like she's not even

33:04

a main pop girl before. Like, she's like

33:06

a god of pop music. And I'd say I could...

33:09

You could say the same thing for Beyonce probably.

33:12

It does feel trivializing to say that Beyonce

33:14

is a main pop girl. That's

33:17

just funny. But I also think that

33:19

if we're defining it as tier one

33:21

pop stars, those people

33:23

are in there. It's just

33:25

that it's almost like it goes without

33:27

saying. So it's no longer interesting. But

33:29

to me, that's why I wonder if

33:32

it goes without saying, because to me,

33:34

main pop girl, there's like a tiny...

33:36

There's some percentage of main pop girl

33:38

of I'm aiming for

33:40

this particular... If I'm

33:43

trying to like landing the plane in a

33:45

very specific place. And it's not that's the

33:47

only place that pop stars live. It's just

33:49

a very specific subset of where pop stars

33:51

live. And I

33:53

wonder if Taylor, reputation

33:55

error Taylor was trying to land there.

33:58

Red error Taylor was trying to land there. But

34:00

no other era of Taylor was trying to

34:02

land there What

34:04

does main pop girl mean to you? What

34:06

is main pop? Like can you do fine? I think

34:09

we haven't defined main pop girl yet Well,

34:11

okay I will answer that question

34:13

But I want to pick up on something that Larisha said

34:16

before which I think is important and part of the answer

34:18

to that question Larisha you were

34:20

talking about the root of the phrase in

34:22

Stan communities And I wonder if

34:24

you can talk about the jet like when

34:26

did this phrase? When did

34:29

it emerge who started using it

34:31

and who were the people who were

34:33

determining who's in and who's out? Right

34:36

before this call I went on Google

34:39

Trends and search main pop girl. Yeah,

34:41

and it was popping up Real

34:44

journalism. That's right And

34:47

the earliest mention that came up was October 2010

34:51

Which The year

34:53

of Katy Perry that was Wow mainstream

34:55

era Katy Perry and I think that's

34:57

notable But then it didn't really spike

34:59

again until April of 2013 Not

35:04

entirely sure but I think well that

35:06

was Miley Cyrus that was bangers watching

35:09

around that time like again February

35:12

2019 that's Ariana. Thank

35:14

you. Next era spike again

35:17

April 2020. That's future nostalgia

35:19

That's do a leap era Huh?

35:21

And so I think yeah, it's very

35:24

and I think that does coincide with the

35:27

way that Stan culture has Transformed

35:29

over that time. I was

35:31

on a version of Stan Twitter in 2013

35:34

at a One Direction Stan account, but it

35:37

was not how we think about standing It

35:39

was not how we think about standing now.

35:41

It was not at least

35:43

not for me in my timeline. We were not looking

35:46

at Chart numbers to compare

35:48

and contrast with whoever else was doing whatever

35:50

I mean we were battling with the Justin

35:52

Bieber stands day in and day night

35:55

I felt like I was in the war trenches, but

35:57

it was not in the same way that we

35:59

see These fans really

36:01

going after each other in a

36:04

way where we're using numbers as weapons,

36:06

using stats as proof that one person

36:08

is better than another person. And I

36:11

think when you can say, well, my

36:13

fav is a main top girl and

36:15

yours is in her fifth consecutive flop

36:17

era, it becomes a thing of

36:20

how can I use this

36:23

to bolster my favorite artist while

36:25

tearing down someone else? And I think it's like

36:27

what we were saying earlier, there's not one

36:30

main pop girl at a time. I think

36:32

actually a really important thing to have a main pop era that

36:34

you have to have other main pop girls to be compared to.

36:37

I think when Katie was

36:39

in her prime, but then we also

36:41

had Rihanna in her prime, those were

36:43

two artists that were in conversation with

36:45

one another without really having anything to

36:47

do with each other. I think Brittany

36:49

and Christina are another example of that.

36:51

I think there's always has to be

36:54

more than one because also just having

36:57

one would be horribly boring

36:59

and no fun for anyone involved. But

37:01

yeah, I think it is something that

37:03

fans use to make

37:05

themselves feel like they have something ground to stand

37:07

on because that's meaningful to them. It is always,

37:10

and we see this was pretty much every release.

37:12

I was just tweeting about this, but it's this

37:14

thing where any pop artist comes out with anything

37:16

and someone's like, this is for the girls who,

37:18

and then it's like the most hyper specific description

37:20

of a person ever. And it's just like, no,

37:23

this is actually not have to be about you

37:25

at all. Sometimes

37:27

these things are just about the artist. And if

37:29

you relate to it in that way, that's good

37:31

for you. But they did not make that specifically

37:34

for you and that random subset of

37:36

people that you just came up with. But

37:39

yeah, I think it's a really, it's a weird thing. It's a weird

37:41

thing to watch for sure. Okay.

37:43

Can I now answer your question, Jason,

37:45

please? Okay. I talked

37:47

a lot about what it takes

37:49

to cross the floor, to

37:51

get over the floor of being a

37:53

main pop girl. You need Stan

37:56

attention. You need to have a little

37:58

bit of metanarrative. making music

38:00

of a certain quality. I

38:03

do also think that there is a ceiling to

38:05

the idea of the main pop girl. And the

38:07

reason I sort of was talking about Taylor before

38:09

is and her dipping in and out, because

38:11

I think at some point you can not

38:13

age out of it, but you

38:15

make a choice to leave. The

38:17

reason we can talk about Charlie XCX and

38:20

do a leap, an Ariana

38:22

Grande in the same conversation, even though

38:24

they are experiencing three different kinds of

38:26

success with three different kinds of meta

38:28

conversations is because in some way they

38:30

have all chosen to try to land

38:33

in that same circle or that same

38:35

space. I am really restraining the metaphors

38:37

here. Sorry. I am really straining the

38:39

metaphors here. I am no expert on

38:41

planes. They are up, they are down,

38:44

they are porous. I do not know.

38:46

But there is a top and

38:49

I wonder if some of the people

38:51

who we are talking about are the

38:53

main pop girls because they can never

38:56

be something that is more than a

38:58

main pop girl, something that is bigger

39:00

than a main pop girl. And therefore

39:02

the concept of main pop girl becomes

39:04

a landing zone that feels really big

39:07

and feels like success, but it is

39:09

actually bounded and there are boundaries and

39:11

there are limitations to it. And you

39:13

have to in essence keep yourself a

39:16

tiny bit smaller than maybe you would

39:18

otherwise be inclined to be in order

39:20

to keep playing in that territory. I

39:23

feel like with B and

39:25

with Taylor, I think you have to put

39:27

in your time as a main pop girl,

39:30

maybe. If you are talking about them in

39:32

a separate category, they did their main pop

39:34

girl time. I would say Beyonce's From Dangerously

39:36

in Love through I Am Sasha Fierce, that

39:38

was I am a main

39:41

pop girl. I am going to prove it to you

39:43

over and over again. Cement my status in that way

39:45

and then I can go off and I can do

39:47

experiments and I know people will follow me and that's

39:49

when I become bigger than the idea of main pop

39:52

girl, maybe. And then Taylor at

39:54

this point I think is

39:56

interesting because she still plays main

39:58

pop girl games. Which

40:01

is so ridiculous to me. Like she's

40:03

still cheating the chart record. Like she's

40:05

still playing the charts game in a

40:07

way. It's like you're Taylor Swift. You

40:09

made billions of dollars. What

40:11

are we doing here? Why are you still

40:13

playing this game? But that's main pop girl

40:15

behavior, right? To be playing these games and

40:17

trying to come out on top all the

40:19

time. Larissa, can you ever be

40:21

too big to be a main pop girl? I

40:24

do think Beyonce and Taylor are both in a

40:26

different tier. And I think it is

40:28

because, as Jason's saying, they did put the

40:30

time in. The records are there. And

40:33

it's the reason that Beyonce can go

40:35

and make an album like Lemonade. To

40:37

make an album like Beyonce. Because she

40:40

doesn't need to put any more hours

40:42

into making pop music. It's why she

40:44

can be working on a country

40:46

album, or maybe a rock album, or whatever

40:49

the case may be. Because she is not

40:51

within the constraints of pop

40:53

stardom. I think you can be a main

40:56

pop girl. But I think Beyonce, especially, is

40:58

really just a main girl in general. I

41:00

don't think that the genre classification applies to

41:02

her much. But then I think about someone

41:05

like Rihanna, who for a long

41:07

time was a reigning main pop

41:09

girl. And now she is the Avon

41:11

lady. And that's OK. And that's fine.

41:13

You can want to just do

41:16

anything else. But then I think we

41:18

see someone like Tyler, who I think

41:20

is interesting. And what we were talking about

41:22

before with Kate McRae and the dancing, I

41:24

think, a yearning for showmanship that has been

41:26

missing from a lot of the main pop

41:28

girls for a long time. Nobody wants to

41:30

work anymore. Nobody wants to dance anymore. And

41:33

Tyler is very naturally a great

41:36

dancer and has music that feels

41:38

like when Rihanna was really emerging

41:40

in the early 2000s. And

41:42

that type of nostalgia is

41:44

working in her favor. Because everyone's like,

41:47

oh, this is like when Rihanna was

41:49

doing that. And Rihanna is not doing

41:51

anything of the sort anymore. Rihanna made

41:53

an album that she feels is the

41:55

best that she might make, I would assume.

41:58

If I made an album like Anne's, I would assume that's OK. I would also

42:00

just stop making music after that because you've done

42:03

what you needed to do. And now

42:05

you could be like, okay, that's it, I'm done, I did it. And

42:07

I think some artists do

42:09

operate under this idea

42:11

of that they're working their entire careers

42:14

towards certain types of albums, certain career defining legacy

42:16

defining albums. And sometimes when you get that, it's

42:18

like, well, what else do I need to be

42:20

doing? I can really go do whatever I want.

42:22

And I think Beyonce got quite a few of

42:24

those under her belt and was just like, okay,

42:26

I can go do whatever I want. And Taylor

42:28

is someone who has a number

42:30

of those, but I don't think she's reached the mental

42:32

point of being like, okay, now I can go do

42:35

whatever I want because she operates in the same mental

42:38

headspace of our other massive

42:40

pop girl, Drake, where he

42:42

and her both have

42:45

the records, but feel like they are

42:47

so beholden to this underdog narrative that

42:49

they constantly have to be proving their

42:51

positioning despite being two of the biggest

42:53

artists on the planet. And I

42:55

think when you are constantly trying to prove to

42:58

someone that you deserve to be somewhere, instead of

43:00

just letting your work speak for itself, you

43:03

are keeping yourself in a ring that you

43:05

don't necessarily have to be in. I'm

43:07

glad you mentioned Drake, because there's obviously we

43:09

haven't talked about the gender component of this

43:12

conversation. Drake, is Drake a main pop

43:15

girl? You say yes, Larissa. I

43:18

think absolutely he is for despite what

43:20

I may want in my life. Okay,

43:23

but throw out some other names. Justin

43:26

Bieber, Justin Timberlake, Lil Nas,

43:28

Bruno Mars, any of those

43:30

folks falling in this category?

43:33

Bieber is definitely. I think JT

43:36

was a main pop girl. He was doing main

43:38

pop girl tricks. And now

43:40

obviously post flop era, Justin

43:42

Bieber, I think I agree that he was

43:45

for a while, but it feels like his

43:47

inability to tour has

43:49

really tamped down that

43:51

situation. But I think he

43:53

had his era, he had purpose and

43:55

then was like, I'm good. Now I can go do

43:58

whatever. I thought Justice was a good album. until

44:00

the Martin Luther King stuff, but he's

44:02

really just not having

44:05

to be incredibly crazy. Big

44:07

get it, Harry. Because he left that out. That would

44:09

be great. But

44:12

yeah, I think someone like, as Harry,

44:14

I think Harry Styles is by default a

44:16

main pop boy, main pop girl era, but

44:18

he's not playing the games. He's just doing

44:21

music. And so it's, I think it

44:23

is allowed to function differently for men than

44:25

it is for women, which of course, but

44:28

I think when we look at the men in

44:30

the pop space, I think look at someone like

44:33

Charlie Puth, is Charlie Puth a main

44:35

pop boy? There's not a lot of

44:37

them that the competition is scarce. There's

44:39

not really a ton of them doing

44:42

anything interesting at that. And

44:44

so they just get to throw

44:46

stuff at the wall and hope for the best. And

44:48

I think I'd make a case for I would love

44:51

to see a Nile Horan main pop way era. I

44:53

think we deserve that as a people, but not

44:55

the one, the one D Stan, Stan Twitter.

44:59

Yeah. Yeah. But what about someone like

45:01

Jungkook or someone coming out of a

45:03

more what feels to now like a

45:05

classical pop tradition, frankly, which is what

45:08

K-pop's been doing the last five, five

45:10

or six years. I

45:12

think that's interesting because I get a lot

45:14

of that to me feels like callbacks

45:17

to Justin Timberlake when he was in that era.

45:19

And so it is again, a thing of if

45:21

you're replicating something that someone else has already done,

45:24

but not really adding anything to

45:26

the story and they're really moving the needle

45:28

any further ahead than where it was. And

45:30

we're just getting a new version of an

45:32

old thing when we have so

45:34

much access to the old thing and we

45:36

can just go listen to those things. I

45:39

think it works maybe in the moment and

45:41

is a bigger problem when we're discussing longevity.

45:45

Yeah, I don't think like when someone's

45:47

biggest asset is that their work is

45:49

pristine. I don't think

45:51

that is a good sign for longevity

45:55

or for being a ultimately

45:57

a main pop girl. And that's many.

46:00

Pop Girl in this case, non-gendered. I

46:02

don't care about Christine, I don't care about

46:04

it being clean, I care about there being

46:06

some kind of emotion that it brings up

46:08

in me. And that's where, again,

46:10

I keep going back to Ariana because I

46:12

think she has one of

46:14

the most defined pre and post

46:17

eras, main Pop Girl-ness. And

46:19

I think that Thank U, Next, getting in there

46:21

with that, and she was late, she laid the

46:23

groundwork with Sweetener, but really, Thank U, Next is

46:25

what did it for her. It's

46:27

when she allowed herself to be less

46:29

pristine, a little more messy, a little

46:32

more fluid, a little more personal,

46:34

and it made you more

46:36

emotionally invested in her as a figure.

46:39

Dua Lipa is always pristine, but ultimately, I'd

46:41

put Dua Lipa in the same boat as

46:43

Bruno Mars, who is really, he's in the

46:45

conversation maybe, but he's never been a main

46:47

Pop Girl because we don't know anything about

46:49

him. He's just a replicator. And that's what

46:52

Dua Lipa is too. She's a copy machine.

46:55

Let's play a Dua song, and in the

46:57

interest of just being gracious, we won't play

47:00

a current Dua song. This is

47:02

Don't Start Now. Is

47:28

there something specific

47:30

about the last five years,

47:32

whether it's streaming

47:35

or social media that has

47:37

created more

47:39

conversation around this idea? And

47:42

could the idea itself go

47:44

away if there are structural

47:46

evolutions in terms of how music is

47:48

consumed? Because part of what you

47:51

need, it sounds like, to achieve full main

47:53

Pop Girlness is this kind of all quadrants.

47:56

Music is hitting in a certain way. The convo is hitting

47:58

in a certain way. The self-reaction. revelations

48:00

are hitting in a certain way,

48:02

but a lot of that feels

48:04

connected to how pop stars must

48:08

deliver and brand themselves and sell themselves

48:10

these days. If

48:12

that changes, could the

48:14

idea of Maine pop girl end up

48:16

being itself something of a relic of

48:18

the last five years? Totally,

48:21

it could. I think that as, of

48:24

course, as we've been bifurcating as a

48:26

culture, it's harder to have monoculture, and

48:29

so it's harder to be a Maine pop girl in some

48:31

ways. That's true. That's always, we've

48:33

been talking about that with internet culture for

48:35

a long time. And yet I do, I

48:37

will say generally looking at trends, it feels

48:39

like the people yearn for monoculture. It

48:42

really feels like the people want, like when

48:44

you look at the past year, the level

48:46

of conversation that Barbie had, the level of

48:49

conversation that Taylor Swift had, these were four

48:51

quadrant things in ways that I feel like

48:53

we haven't added a long time, that stoke

48:56

conversation in ways that we haven't had in

48:58

a long time. I think there

49:00

is almost an instinct toward monoculture at the

49:03

moment. So I do feel like Maine pop

49:05

girl has a little bit of legs at

49:07

the moment. I also think we've been defined

49:09

by pop as a

49:12

genre, not being in the

49:15

mainstream as much. When

49:17

you mentioned 2019 as an inflection point

49:19

for Maine pop girl, Larisha, I totally

49:22

agreed with that. I feel like

49:24

that was an era when around

49:26

there is when Maine pop girl became so

49:28

omnipresent. It's also around when flop era as

49:30

a concept became really

49:32

omnipresent. Speaking of Katy Perry

49:34

really briefly, which is my preferred

49:37

way. Did you guys see the video? It was

49:39

on Twitter. I saw it yesterday. I don't know

49:41

if it's been around for a while. If Katy

49:43

Perry meeting Charlie XCX. Yes.

49:46

Yes. And I thought what

49:48

was really revealing about that is like Katy

49:50

Perry is not cool at all. She's so

49:52

famous that she can

49:54

even look at a person whose entire

49:56

career is predicated on sort of like

49:58

sending up Katy Perry. and

50:01

like almost tamer into submission. I

50:03

was really surprised by how firm

50:05

and solid Katie Perry's body language

50:07

was in that video, by how

50:09

kind of like broken and collapsed

50:11

and unsteady Charlie's body. Charlie was

50:14

like, ugh, ugh, like her body

50:16

was like, ah, I don't know,

50:18

I'm turning, I can't face you,

50:20

I'm back. And Katie was just

50:22

like, mm-hmm, yep, I

50:24

am her. Yep, that's, yeah, I did that.

50:27

I did that, you didn't, and I did. And I

50:29

know you think you did. I

50:31

do think main pop girl getting on the

50:33

Charlie train has been affected by pop not

50:35

being in center conversation, which was where I

50:37

was at before. Pop is no longer,

50:39

was no longer the center of the conversation around 2018, 2017,

50:43

when you maybe had palsy, but generally it was more,

50:46

I would say trap was in the center.

50:48

And I think the fact then that it was

50:50

harder to be for Fwadrin

50:53

as a pop star then, and we ended

50:55

up, what we ended up with was a

50:57

lot of interesting tier three and four girls

51:00

trying to get bigger and just constantly

51:02

hitting roadblock after roadblock to that level

51:04

of success. Dare I say lord as

51:06

the alpha of that particular idea? Totally,

51:09

lord as the alpha, although she, I

51:11

mean, it's also, she was of her

51:13

own design. She like ended the, like

51:16

ended pop kind of, along with the

51:18

Adels and whatever in 2013, as

51:21

the center and then went back to pop with

51:23

melodrama and suddenly found that pop wasn't popular anymore

51:25

and it's partially her fault. Which

51:29

is, whoops, the great irony. But I

51:31

think that the fact that there were

51:33

so many people who were rootable in

51:35

that era, but who couldn't make it,

51:37

really solidified main pop girl as an

51:39

idea that we like have to contend

51:41

with constantly. Just like talking about

51:43

2019 in general, I do think that

51:46

it's like what Jason's saying, but there was

51:48

a lot of newness it

51:50

felt like. And I think especially when we think

51:52

about Ariana, that whole 2019, thank

51:54

you, next era felt so big. And then

51:56

we get Billy around the same

51:58

time and Billy is. a

52:00

great disruptor of that space around that

52:02

time and that's more contending

52:05

more with tiktok and virality and we that's

52:07

the era of old town road and there's

52:10

so much happening and then billy comes

52:12

in and she doesn't necessarily feel traditional

52:14

but the talent is in a way

52:16

and i think that was something for people

52:18

to latch on to i think it was also she

52:21

was one of the youngest people that we had

52:23

seen enter this space in a long time she

52:25

was about 16 17 years old and

52:27

i think that the age element of

52:29

main pot realism which we didn't get into

52:31

a ton but that is also like a

52:34

major part of it for the longest time

52:36

it felt like once you pass a certain

52:38

age you could not be in

52:40

that conversation anymore and people tend to really want

52:42

to root for young female teenage

52:44

artists because it is something for them to

52:46

watch grow for them to root for a

52:49

long time for them to invest their time

52:51

and energy into because they know they can

52:53

run this out for the next decade

52:56

and a half probably versus when you

52:58

have people were really entering that space whether

53:00

they had been working for a couple years

53:02

in their career or are really just coming

53:04

into it in a new place as older

53:07

mid-20s late 20s or whatever the case

53:09

may be 30s it's

53:12

a whole different framework around how people are engaging

53:14

with their music who how people view your target

53:16

audience you think about someone like lizzo i've never

53:18

in my entire life felt like i was in

53:20

lizzo's target audience as a 20 something

53:23

year old but i'm sure

53:25

there are people who are in her i'm sure

53:27

the target audience exists but it's not something i've

53:29

ever seen and so then we don't really see

53:31

lizzo coming up in a

53:33

main pop girl conversation even if she has

53:36

hits or had hits around that time because

53:38

the focus was on someone like billie a

53:40

focus on someone like ariana hauzi had without

53:43

me i believe came out in 20 either

53:45

end of 2018 early 2019 and

53:48

those are the artists that people were just like this is

53:50

something that i can really write out for a long time

53:52

i think around that same time we think about miley

53:54

syrus and that's more of a what could have been because

53:56

that was the makings of her she

53:59

is coming around that never came to be.

54:01

Yeah, she offered that. Mother's daughter, what slide away.

54:03

She was just like, I actually never mind. I'm

54:05

not going to do this. Came back with a

54:07

rock album that also did not

54:09

push her back into that conversation and

54:12

then went away again and came back

54:14

with the pop stuff. And that brought her back to the

54:16

conversation. But I think when you're someone like Miley Cyrus, you

54:18

know what's going to do what. I think she was

54:21

someone who is probably at this point in her career,

54:23

deeply familiar with what's going to hit and what's

54:25

not. And feels like she has earned

54:27

the right to just kind of make whatever she wants. Yeah,

54:30

I think it's definitely an interesting thing of that

54:33

time felt very disruptive in a lot

54:35

of ways. We also get Btella that

54:37

year that is setting the stage for

54:39

what it looks like to be the

54:41

ultimate pop performer. And a lot

54:44

of a lot of the girls were just like, well, I

54:46

can't even try to do anything like that. And then you

54:48

see everyone who is making pop

54:50

music in some way, shape or form has probably

54:52

been influenced by Beyonce. I think about someone like

54:54

Zara Larson, someone who would be great in the

54:56

main pop girl conversation, but her car is broken

54:59

down on the side of the road on her

55:01

way to the main pop girl mansion. And

55:04

it's unfortunate. It's unfortunate because I think the

55:06

music is good, but it's like literally everything

55:08

else that we use to

55:11

define of what a main pop role is. If

55:13

you don't have it, you don't have it. And

55:15

I like your your question about is it unfair

55:17

to the other people in these spaces if they're

55:20

not involved in that? And I think sometimes you

55:22

just have to live your truth. Yeah, I agree.

55:24

And that's why I like my initial idea for

55:26

having this conversation was like, let's try to understand

55:30

how we arrived at the idea of the main

55:32

pop girl. But the more I was thinking about

55:34

it, the more I was just like, I think

55:36

the reason I'm so fascinated with the conversation is

55:38

all I see are pretenders right now. I see

55:41

people who like the phrase

55:43

has become such a well-trod

55:45

phrase that people now think that's what they're

55:48

supposed to be like. Dave McCree is I'm

55:50

supposed to be giving main pop girl. But

55:52

if you can't, if you not, if you're

55:54

not giving, you're not giving. It just it's

55:57

not there. And then maybe you

55:59

should go as you. just said, Larisha, go find your

56:01

truth elsewhere. And that would be okay. Nothing wrong with

56:03

that. I wanna close with one

56:05

idea. It's a free idea

56:07

for anybody. And Larisha, you were

56:09

saying that part of this energy is

56:12

about young fans wanting

56:14

to root for you as you're

56:16

going through your phases and growing

56:18

and developing and expanding and signing

56:20

up early to follow someone's arc. It

56:23

reminds me a lot of sports teams, as a lot of

56:25

Stan culture does. It reminds me a lot of sports teams.

56:28

If anybody wants to do an ongoing

56:31

main pop girl ranking and

56:34

it's change it monthly, people come in,

56:37

they come out. And if anybody

56:39

wants to do this recurring story out in

56:41

the world, I would be very happy to

56:44

be keeping an eye on that. There was a billboard

56:46

main pop girl chart. I'd be

56:48

very curious to see it. DJ Louie,

56:50

you've gotta start updating pop Pantheon monthly.

56:52

Yeah, I would love to see that

56:56

because I think this is the kind of

56:58

thing where the micro of

57:01

week to week, month to month really does

57:03

matter. And I'd love to see someone take

57:05

that on an expansive way. Anyway, free idea.

57:08

Larisha, Jason, so happy to have you all.

57:10

As always, I appreciate it. Thanks so much,

57:12

John. That is our show.

57:15

Jason and Larisha, thanks so much. Every

57:17

Popcast ever is at

57:20

nytimes.com/Popcast. youtube.com/Popcast, that's where

57:22

Popcast deluxe lives with

57:24

me and Joe. You

57:26

can subscribe to Popcast and you can

57:28

get your audio or audio visual content.

57:30

That is on Spotify or Apple or

57:32

YouTube. Email us, popcastmnytimes.com. We're gonna have

57:34

a mail bag soon. It's

57:37

thepopcast.myshopify.com is where T-shirt

57:39

stickers are. There's a

57:41

Zazzle storefront which has

57:43

mugs and onesies and stuff. I

57:46

don't know, make yourself a fun Popcast merch thing.

57:48

Just type Popcast into Zazzle, you'll see where it

57:50

is. tinyurl.com/Popcast Discord or

57:53

Popcast Facebook. That's where the

57:55

convos are happening. Our

57:57

producer, as always, is Pedro Rosado from. We

58:00

will be back next week. We should

58:02

probably go out with, I guess, the

58:05

main pop girl of the last few years,

58:09

maybe even at the beginning of her

58:11

true main pop girl era. Not

58:14

that there wasn't main pop before this,

58:16

but if the narrative and

58:18

the music and the meta-narrative all

58:20

count, it's

58:22

a big reputation. Big

58:24

reputation. We want to

58:26

see that.

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