Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media.

Which of these pitching tips will you put into practice first? Share your thoughts in the comments!

Guest Bio:

About the Guest:

Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.

Twitter - https://twitter.com/kristinmarquet?lang=en

IG - https://www.instagram.com/femfounder/?hl=en

Website - https://www.marquet-media.com/about-us

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good.

Here are some popular questions about establishing your brand with quality public relations campaigns:

How do you build a personal brand for yourself when you’re not yet an expert in your field or industry?

How long should it take before you see your first press feature?

When does publishing a book make the most sense?

KEY TAKEAWAYS COVERED IN THE PODCAST

● The Public Relations industry is largely broken

● Publishing a book will not make you wealthy

● Your content is the building material of your brand

● It’s normal to feel overwhelmed by options

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

Make your mistakes early on before you gain a huge audience. Knowing where to start is far more important than seeing rapid results. If you know where to focus (on quality, not quantity) you set yourself up to be aligned with micro-influencers and values that legitimately lead to sustained growth and an engaged audience.

What steps can you take today that will set up your business for effective PR in the future? What is the most important and what do you think is distracting you?

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00:00 Intro

00:55 The Cornerstone of Publicity Campaigns

03:00 Getting started

07:55 A realistic timeline for beginners

10:58 Why the Field of PR is "broken"

13:10 The truth about writing a book

15:50 Why writing a book won't make you rich

17:25 How to use a book to build your business

20:12 Publishers' standards are Higher than you think

24:35 How have things changed in PR?

26:47 Leveraging Micro-Influencers

30:35 Know Your Audience

32:10 The consequence of skipping your talking points

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About the Guest:

Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com,...