Why is it that the most talented athletes don’t always get the best branding NIL contracts?

At the end of the day, professional sports is a form of entertainment. That means that companies and brands will prefer to partner with athletes who deliver that “wow” factor instead of with athletes who are the most talented. Today we learn what criteria these brands and companies look for when offering NIL contracts to college athletes.

What did you find surprising about what brands look for when offering an NIL contract to an athlete? Share your thoughts in the comments.

Do you prefer YouTube? Watch here:

https://youtu.be/6nIDCiGvV5Y

About the Guest:

Richie Frieman is an Author, Illustrator, Pro Wrestler, and Co-Founder of Brand U Sports

Website: brandusports.com

IG - https://www.instagram.com/brandusports/

Twitter - https://twitter.com/brandusports

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

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About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy