These days, obtaining the most valuable real estate in the biggest cities isn't necessarily your key to business success.  Historically, it would have been wise to plant your organization in front of tons of cars that may see your business --  you could consider it a 2 for 1 deal where being visible from highly trafficked streets could almost act as a billboard.  However, these days, the "places to be" are where people are "headed" (or searching) when it comes to anything from academia to weather.  Brandon tells you how to find out the "busiest" highways that you'll want to leverage in your business and what tools to use to figure this out on your own.