The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence is having a negative effect on measurement learning and development.Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….Listen now to find out more ;)Special Guest: Gary Preston .