Customer experience AI has been buzzed about for years, but with little to show for it. That’s finally starting to change, with massive growth in personalization, automation, and more. But how do you SELL AI and automation? And more importantly, how do you introduce it to an existing product line?

We interviewed Brian O’Neill of Monetate, a company that’s grown from marketing analytics to full-on AI-enabled customer experience personalization. As Monetate’s CTO, he’s overseen the company's technical strategy and growth, and had a front row seat to major shifts in technology, positioning, and value proposition.

Learn more about Monetate over at their website.

Produced by Martin R. Schneider. Music by Prox-C and KieLoKaz.