We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price.
However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do?
Our guest today is a client in Tap the Potential’s Better Business, Better Life™ program, and he helps us dig into the question of “Is different really better?”
Join us for this fun episode as we look at creative solutions that will help answer this question not only for him but for many others, as well.
Larry Robert Minnick, Jr. prefers to go by Rob and is the CEO/ President of Minnick’s Inc. and Minnick Training Center. He has 39 years’ experience in the Heating and Air Conditioning field, in particular with Mechanical Design & Building Performance for owners. The reason Rob decided to concentrate on the family business was that he loves what he does and it allows him to meet people and he enjoys a challenge. Rob Minnick earned his certifications from the State of Maryland, Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, United States Green Building Council, and National Comfort Institute.
He lives in Burtonsville, MD, with his wife Dawn. They have 3 children, 1 grand-daughter, and 1 dog. When Rob is not working, he likes to spend time with his family, play drums, travel, and play golf.
Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
Show Highlights:
Connect with Rob!
Links and Resources:
BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD
How to Hire the Best Toolkit
COURSE: How to Hire the Best
Taking care of yourself is important now more...
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