This rambling disaster of an episode starts off with us discussing creating a brand for a new company and transitions into reminiscing about past business ventures and what we did wrong with them.

The moral of the story is if you want to be a serial entrepreneur you need to be ready to fail because it's going to happen.

Also, second moral of the story, tell your designer the truth when they ask for your opinion. You're not going to hurt their feelings. Seriously.