Internal Marketing 101

*Once a patient completes treatment or their hygiene visit, ask them what they think? Ask them how their experience was. Prompt a compliment so you can respond: “We are so glad that you are happy with your treatment/visit today! We love having you as our patient. If you have any friends or family members that are in need of a dentist, we’d love to see them and give them the same quality care.”

*Clinical Team: Identify patients in morning huddle that you can market to (either you have a close relationship with them or they have referred patients in the past, etc):  “Mr. Smith, I see you have been coming to this office for over 15 years…we cannot tell you how much we appreciate that! If you know any friends or family that are in need of a dentist we would love to take care of them. You know, our best referrals come from our best patients like yourself!”

*Get business cards for your dental team. (Vistaprint has very cost effective options) Your dental team is one of your best referral sources.  Have a referral program for your team member’s who refer patients! 

*Thank you gifts: referral program: drawing, credit, tickets, gift cards, etc! Draw the attention so other’s ask where it came from. Thank you gifts sent to the patient’s workplace…it gets people talking.  Flowers or balloons and cookies draws the most attention. People will ask where it came from.

*Market to your specialists, plastic surgeons, local businesses, health clubs around you. Have a referral program or incentive program between your offices. 

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