In this episode of Real Small Business with The McGraw Council, Laura of the Madison-Rivergate Area Chamber of Commerce joins us to share her background in psychology and how it relates to customer journey mapping. This is a very practical tool small businesses can use to support their marketing efforts. Remember to like, comment, subscribe, and share! Subscribe at www.TheMcgrawCouncil.com to get more great content!

Build Your Profile

Know who your audience is and then you can identify how to reach them. The more detail you have, the better.

Map Your Customers’ Journey

Know your customers – the more you know, the better you can replicate it. This will help make your business more consistent and sustainable!

Know Your Triggers

Know what triggers your customers and prospects to move through the customer journey map, and then give them more! Helping them find what they need and want will help you thrive!