The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s cur

#53 - Adapting at the Speed of Change

May 21st, 2024 18m 37s

In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privac

#52 - Your Brand as Your Calling Card

May 7th, 2024 21m 32s

Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing

#51 - There Is No AI without Data

Apr 18th, 2024 36m 42s

Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for

#50 - Diving into Composable CDPs

Apr 2nd, 2024 32m 52s

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and

#49 - Will Gardens Grow Their Walls Even Higher?

Mar 12th, 2024 34m 4s

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The tea

#48 - The Actual Impact of AI

Feb 5th, 2024 46m 16s

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily liv

#47 - The Cliffhanger for Adtech—Consent, Engage and Measure

Jan 9th, 2024 35m 48s

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measu

#46 - 2023 Identity Wrap Up

Dec 13th, 2023 32m 18s

Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage

#45 - Real Talk: A Single Identity Spine Opens Doors, Protects Privacy

Nov 3rd, 2023 34m 6s

This month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cook

#44 - Real Identity: Consistent and Persistent in the Cloud

Sep 5th, 2023 46m 9s

Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from cle

#43 - Real Identity: Let’s Finally Deprecate Cookies!

Jul 28th, 2023 37m 40s

Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and tur

#42 - Real Identity: A Balanced View of Data Privacy

Jul 6th, 2023 43m 41s

Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being pro

#41 - Real Identity: How to Engage a Dragon

Apr 18th, 2023 33m 29s

Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic c

#40 - Real Identity: The Changing World of Connected TV

Mar 21st, 2023 36m 8s

TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, c

#39 - Real Identity: Turning Data into Human Truths

Dec 20th, 2022 35m 14s

The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and

#38 - Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle

Oct 18th, 2022 28m 48s

Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper dig

#37 - Real Identity: Interest-based Advertising with Bunkers and Clean Rooms

Sep 27th, 2022 32m 33s

Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as

#36 - Real Identity: The Problem-Solving Power of the Cloud

Aug 30th, 2022 33m 37s

Rob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve re

#35 - Real Identity: Delivering Value in the Auto-Buying Process

Jul 19th, 2022 31m 54s

Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it take

#34 - Real Identity: Now Streaming: The Evolution of CTV

Jun 30th, 2022 40m 48s

Dive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic.

#33 - Real Identity: Where Identity and Data Connect

May 12th, 2022 26m 57s

Listen in as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn’t stop advertisers from matching

#32 - Real Identity: Knowledge Builds Trust

Apr 12th, 2022 27m 44s

Identity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consu

#31 - Real Identity: Engagement is an Opportunity

Mar 22nd, 2022 31m 39s

Every point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by bre

The Data Guru Podcast: Connect the Dots with Transaction Data

Mar 16th, 2022 15m 42s

Acxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the ga