Modern technology has made it easier than ever to collect, retrieve, and store data. No need to rely on paper or mail surveys and handwritten notes that are prone to errors, today’s businesses can reach and engage with customers at their fingertips. However, most companies still struggle to use the data they have effectively, or they simply don’t know what to do with it and slowly let it pass into oblivion.

In this discussion with Andy Kirk, one of the UK’s most illustrious data visualization experts, we take a closer look at data viz and its power as a storytelling tool that can initiate actions and changes. Andy has worked with numerous world’s renowned organizations, including Google, Spotify, Microsoft, Pfizer, and PwC.

Here at Reboot, Andy shares his view of data viz as a philosophical pursuit, his experience working with large companies that are trying to better communicate through data, and the current state of data literacy. He also dives into his Seven Hats of Visualisation Design framework—a unique tool to help organizations put together a dream team with the right blend to create the most impactful work. Bonus, there’s a special treat for all the Seinfeld fans, so don’t miss out!

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Show notes:

Check out visualisingdata.com

Learn about the Seven Hats of Visualisation Design framework

Find out about Six Thinking Hats by Edward de Bono

Check out The Seinfeld Chronicles

Connect with Andy Kirk