There is a reason why people refer to data as the new oil in recent years. Data helps businesses identify discrepancies, improve existing processes, make better decisions, and stay ahead of the competition. Quality data beats opinions every day.

With that in mind, there is no shortage of companies that are aware of the immense value of data and aspire to create a culture around it. Yet, many fail when it comes to the actual execution.

In this insightful conversation with Geckboard's Founder and CEO, Paul Joyce, we get a comprehensive picture of why companies go wrong when implementing a culture of data and how they can turn the situation around. Paul argues that this is a people issue dressed up as a technological one, and thus, it requires a human-first approach. This means:

Full commitment from leadership to making changes

Representing data not as a punitive measure but as a tool to help people work smarter and perform better

Designing new processes respectful of your target audience's behaviors

Bringing data to people (not the other way around) and making it easy for them to digest

For a closer look at how you can build a company connected and driven by data, listen to the full episode.

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Show notes:

Check out Geckoboard

Connect with Paul Joyce