Synthetic media is one of the most exciting developments in recent years. It uses AI-driven technologies to partially or fully generate video, voice, images, or text. Synthetic media can transform the consumer media landscape by democratizing content production, maximizing human creativity, and allowing new ways of communication and storytelling to emerge.

Unfortunately, as with any disruptive technology, certain bad actors will choose to misuse or even abuse synthetic media for malicious purposes. The dangers and fear of misinformation and deepfakes are real. With that in mind, what does the responsible application of synthetic media look like?

In this conversation with Victor Riparbelli, Cofounder and CEO at Synthesia, we’ll take a closer look at Synthesia’s pioneering work in shaping the future of synthetic media. Victor shares his vision for the company and the ethics guidelines they’ve adopted as a core part of their business to help protect users from harmful actors.

Victor believes education is the number one factor in fighting deepfakes. He encourages us to be more critical of the content we see and learn how to distinguish between authentic and manipulated media. This process will surely take time, but it’s a worthwhile pursuit in protecting us from the negative impact that the abuse of synthetic media can bring.

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Show notes:

Learn more about Synthesia

Connect with Victor Riparbelli