Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” 
Let’s find out what is a customer-led strategy and how you implement it.
Grab a copy of the book here: https://amzn.to/3NElC4w

Related content:

What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/

How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/

How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/