In this episode of Reset Your Career in Any Economy, Brian Califano, CPA; Cofounder of Accelerating CFO shares his expertise on PPP (Payroll Protection Program) along with trends, regulations and what we may expect in 2021.  Brian Califano: brian@acceleratingcfo.com.

Brian provides an overview of the Payroll Protection Program; as well as what businesses who have participated in the program should be doing during this quarter.  Below are touch points Brian shared:

• How to apply for Forgiveness of the loan
• How to calculate PPP funding
• Why you should be working with your financial partners in this moment to map out 2021
• Steps for reporting PPP in the hospitality sector
• Potential next round of PPP - what will be the focus
• The Next round will seek to make companies whole
• There will be more relief linked to jobs
• Perhaps assistance for the commercial real estate sector
• Potential new formula for qualifying and reporting
• Sectors that performed well financial as a result of the Pandemic

Accelerating CFO is a New York-based fractional CFO firm that provides entrepreneurs and businesses with CFO expertise.  The founders of Accelerating CFO, cumulatively, possess over 40 years of senior Fortune 500 experience.  The company’s client rosters includes entrepreneurs and companies ranging in size and value, representing sectors such as hospitality, technology, entertainment and media.

Prior to co-founding Accelerating CFO, Brian provided senior finance advisory and leadership for some of the biggest names in the media, entertainment and sports industries such as:  The McGraw Hill Companies, Viacom, CA Technologies and the NHL.  Most notable, Brian served as Vice President and Corporate Controller of SFX Entertainment, where he led the live music entertainment company from start-up to initial public offering on NASDAQ.

If you have participated in the PPP, would like to better understand the program for future participation; please listen to this episode.  Brian has expertise in this area and can help navigate the process.  

As a courtesy to listeners, Brian has agreed to do a free 60 minute discussion to either review your financial statements for potential areas of leakage in your cash flow or to review your PPP forgiveness application for completeness and analysis.  Kindly reach out to him directly at Brian Califano brian@acceleratingcfo.com.