Laura McCormick, Senior Vice President Professional LinesMarketScoutOne component of a successful program business is the ability to provide the unique insurance coverages needed – coverages insureds with unique exposures may not be able to obtain on their own. How coverage is tailored and the role of risk management, both initially and throughout the life of the program, is our discussion. As a side note - after this podcase, listeners will not look at product instructions or directions in the same way!