In a world where awful customer service seems to have become the normal, it just might be easier than ever to differentiate yourself. In this first of a three-part series on customer experience, Mike discusses what caused him to leave one pharmacy for another. 

This episode examines the difference between two drugstore retail giants, from Mike's perspective and actual experience as a customer. These two very recognizable brands are used to illustrate the message, but don't think for a minute this only applies to large corporations. Mike manages to dump all of this into Main Street, Small Business USA! Regardless if your business is large or small, your customers' experience, from their perspective, not yours, absolutely matters! 

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