Customer Experience (Part 2 of 3) - Don't ask customers to do your work. 

A lot of businesses, especially those in the service industries, could start charging more if they’d just start taking better care of their customers. A lot of businesses are at price wars with their competition. They’re convinced to earn the business, they need to be cheaper, or at-least the same price as their competition. And, most of the time they’re completely wrong!

When it comes to good customer service, there’s a lot of areas businesses get it wrong. But if I had to put my finger on the biggest thing, the most common thing, the most wide-spread trend in awful customer service today…it’s businesses expecting their customers to do their work for them. If I was to draw a customer experience pyramid, at the bottom, the base, the biggest and strongest part…would be being easy to do business with. And when businesses ask their customers to work harder than is absolutely necessary, they’re getting this customer experience foundational principal all-wrong! In customer service, everything you do should be aimed at making the customer’s life easier, not more difficult. The last thing customers want, is to have to work hard to spend their money with someone.

The Results Matter Podcast is a production of Voories Business Solutions. If you’d like to learn more about additional services, products, and solutions designed to give your business an unfair advantage, visit vooriesbusiness.com

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