Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He’s a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative and data-driven cultures. His most recent full-time corporate role was as Chief Marketing Officer at Wayfair, where he was responsible for the entire family of global brands. Prior to Wayfair, he was a consultant at McKinsey and began his career at IBM’s Business Consultant Services. He shares with Josh and Mat about his trajectory, why he got an MBA, the early influence of data, important attributes for a career, the value of variety in what you do, and what to prioritize early in your career vs. later.

In This Episode

0:00 - Seeking Variety & Learning Analysis in Consulting

6:01 - Getting an MBA

7:04 - McKinsey & IBM

9:02 - Wayfair

11:32 - Trade-offs, Titles & Building Teams

15:22 - Scope & Struggles

17:12 - Managing 1,000 People

19:14 - Having a Support System (Including The Marketing Academy)

21:02 - Being on a Board

22:57 - Career Attributes

25:42 - Prioritizing Skill & Content Accumulation

27:20 - Thank You Notes

31:12 - Top Picks

Links Mentioned

The Marking Academy

High Output Management, Andy Grove

"Peter Attic Drive" (Podcast)

"Zoe Podcast: Science & Nutrition" (Podcast)

Goodpods (Podcast Platform)

Noble Rot

Find us on LinkedIn

Josh Boaz (host)

Mat Zucker (host)

Bob Sherwin (guest)

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.

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