Social media continues to play a large role in the development of the sales process.  More often than not, consumers are making final purchasing decisions based on word of mouth or friend and family recommendations.  As social marketing increases, many sales teams, organizations and individuals are scrambling to find unique ways to differentiate themselves online as industry and niche experts.

In this episode I am pleased to have Ryan Hanley as our guest.  Ryan is the Digital Marketing Lead at TrustedChoice.com and Agency Nation.  He also produces one of the most downloaded content marketing podcasts on iTunes, Content Warfare.

In this episode, we are going to discuss some of the challenges and opportunities facing not only organizations but individual sales people and their teams.