Different problems need different solutions. An approach that aids in decision making is The Cynefin framework, which was created in 1999 by Dave Snowden and was born with principles related to theories of how we perceive things. Cynefin (pronounced “kuh-nev-in”) is a word of Welsh origin that means habitat or place of many belongings.

Cynefin is a model that can be used in different sectors, at different levels in an organization and in different contexts, in fact context is the key word for Cynefin. Its main use is for effective decision making based on the analysis of the context in which we are inserted.

We are roasting marshmallows with Dave Snowden, founder and chief scientific officer of The Cynefin Company, formerly known as Cognitive Edge, a Singapore-based management-consulting firm specializing in complexity and sense-making, to thrive in a complex world.

Dave's specialties include: Sense making, Knowledge Management, Complexity Science applied to organisations and Narrative. Dave is well known for his pragmatic cynicism and iconoclastic style, and is a popular and passionate keynote speaker.