• When should you start selling your product?
• Is there a difference between Sales and Marketing?
• How do you stand out amongst the competition?

Ask someone what marketing is, and they will often tell you "Advertisements and catchy slogans", and maybe they continue describing a scene they've recently seen on Mad Men.

The truth is, the internet has changed how people look at the impact of interruption type marketing, like for example ads or a cold call.

When we receive anything that looks like plain old, traditional marketing, it gets thrown before it gets read.

So, how should you do your marketing in today's world? Luckily for us, we are roasting marshmallows with Ruth Plater, CEO & Founder at Radial Path, Digital Marketing mastery for the fast-moving global tech and telco industries.

Ruth has played a fundamental role in helping small to medium-sized businesses, with a focus on the tech space, revolutionise their brand and marketing activities, scale sales teams, increase customer acquisition and loyalty, and prepare for growth. Helping propel Small/Mid sized Enterprise, but also startups to their next commercial level.

Ruth on LinkedIn: https://www.linkedin.com/in/ruthplater/

Radial Path's website: https://www.radialpath.com/