Wendy's changed the game of social media forever with how they used Twitter, but eventually every other brand followed suit. So, we changed the game again by being the first brand to go live on Twitch. Fortnite was holding a Food Fight event that pit Team Burger against Team Pizza. Why was Wendy's #TeamPizza? Because the Durrr Burger was freezing their beef, and that's no bueno in Wendy's book. (Dave's Way) I'm Matt Keck, the guy who just ran Wendy's Twitter for nearly a decade, and I'm also going to talk about the fickle nature of agencies, awards, and corporate hierarchies, and also Wendy's Spicy Chicken Nuggets and whether or not Chance the Rapper REALLY brought them back. Shout to Cannes Lion for all the statues I didn't get to keep.

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